I am the sole email designer for Abel & Cole. My responsibilities consist of designing, coding and broadcasting all of our email campaigns. From a weekly marketing ezine, to reactive sales emails and long-term welcoming programmes. Additionally, I am currently implementing mobile responsive templates throughout this digital environment. • Communicate well with the design team to ensure consistency through all channels • Liase with photographers for desired imagery, researching ideas and art directing • Liase with our e-Commerce and web team to discuss themes, ideas, campaigns and forward planning • Since joining Abel & Cole, I have learnt to code. I’ve had HTML and CSS training, mobile responsive training and have developed a real understanding of email best practice and industry standards. • Alongside this, I also design display ads and social media content.
• Designing and producing web campaigns, banners and features • Solely responsible for maintaining graphics across the website and other online platforms • Liasing and supporting the eCommerce team with online graphics Amongst other tasks.
My role was to assist the Digital Designer in a complete re-design of the website and subsequent pages. Giving me the chance to take on greater responsibility and gain a wealth of experience. I worked on large projects including the category pages, designer profiles, the members area and more. I have developed my skills and knowledge in designing for web and plan on pursuing this further.
Studied various areas of graphic arts and design, from hands-on illustration, print, web design, 3d, advertising and more.