Collections/ Multi-Product Designer with knowledgeable experience and responsibilities in Womens and Menswear roles. Talented storyteller that challenges conventional thinking and enjoys pushing the boundaries of both conceptual and commercial fashion design.
Achievements + Increased Levi’s® Line 8 in volume from 40,000 to 2 million units over a 24 month period + Assisted the development of innovative and eco-friendly Fabrications, Finishes and Sundries for Levi’s® Commuter + Owned the oldest collection under the Levi’s® brand, Sta-Prest, and pushed both its conceptual and commercial awareness to a niche target market through a bold use of colour, print and silhouette + Helped build a new platform of foundational and seasonal relevant Non-Denim to 3 million units within the first 3 seasons Levi’s® Collections Designer Responsible for Designing Levi’s® Line 8, the largest Multi-Product Collection under the Levi’s brand + Crafted Directional Concepts to create strong Story-Telling, through Mood and Trend boards, Colour Stories and thoughtful Fabric and Silhouette selections – attending exhibitions, trade shows and ‘fabric weeks’ – used for Inspiration, Sell-In and Marketing Tools + Built Core and Seasonal Styles, Silhouettes and Design Details to share across Mens & Womenswear + Lead Denim Development through Fabric, Finish and Fit Aesthetic + Worked closely with Counterparts and Suppliers in house and overseas to ensure products succeed every Design Development process with the highest quality and on time Assistant Designer Assisted and helped grow Levi’s® Line 8, Levi’s® Commuter, Sta-Prest and Non-Denim + Carrying out in depth Concept, Trend Analysis, Historical/ Archival and Market Research, used to illustrate Brand Identity, Seasonal and Product Stories for Consumer Relevance + Continuously contributing towards Styles, Silhouettes, Fabrics, Fits, Finishes, Print & Patterns + In charge of Sourcing, selecting and the Development of Sundries and Trims + Create Detailed Technical Garment Sketches and Packages (CAD) for in house and factory use + Managing multiple collections simultaneously, using Product Development Data integrity (PLM) for Bill of Materials (BOM’s). + Sustaining Productive Partnerships with Counterparts to ensure products are engineered to meet Brand Standards, Targets and Deadlines
Worked under the Head of Mens and Womenswear at McQ. + In depth Research, creating Moodboards for Presentations to VP + Created and Customised Samples through various Surface Embellishments and Graphic Techniques, that were used the Autumn/Winter 2011 Marketing Campaign + Creative Pattern Cutting, Textiles and Sampling
Worked directly with the Designers, Studio Manager and Buyer towards the Autumn/Winter 2010/11 London Fashion Week runway show. My tasks within the design studio included the following; + Copying Patterns and Pattern Cutting + Cutting out Garments and Sewing Toiles + Assisting on seasonal Lookbook shoot and as a Showroom Assistant for Autumn/Winter 2010/11 London Fashion Week Sales
Assisted both the Head of Print/Pattern and Construction during this Autumn/Winter 2010 collection. + Researched a variety of Concepts and created multiple moodboards, that were used as key story-telling subject matter for final collection + Helped with Fabric and Colour selections and maintaining Organised and Efficient work environment + Experimental Materials/ Fabric Manipulation and Dying Techniques were used for both Samples and Runway Garments + Created Artwork for Famous Skull Printed Scarf - used for commercial use and sold in stores globally + Engineered and solved creative solutions on the stand for constructive show pieces for runway + Made Toiles for Fittings and helped pattern cutters and technicians on garments for runway
Worked intimately along side the designer, assisting with final decisions from pattern making to final construction.
Worked alongside both Zandra and her Head of Design, researching via the archives and creating prints that reflected the Zandra Rhodes aesthetic, which were used within presentations.
From performing alterations to help finalise collections, I assisted Maria and her team with many various tasks.