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Collections/ Multi-Product Designer with knowledgeable experience and responsibilities both in Womens and Menswear. A passionate storyteller that embraces unconventional thought processes and enjoys pushing the boundaries of both conceptual and commercial design.Locked Pro Plan feature
Senior Designer overlooking all Denim within Womenswear.
In charge of all U.S. accounts, I designed denim collections catered to our clients needs. I would travel onsite to work closely with the Fabric, R&D, Production and Finishing teams, providing creative direction for both the design and development of each garment created.
Responsible for Designing Levi’s® Line 8, the largest Multi-Product Collection under the Levi’s brand + Crafted Directional Concepts to create strong Story-Telling, through Mood and Trend boards, Colour Stories and thoughtful Fabric and Silhouette selections + Built Core and Seasonal Styles, Silhouettes and Design Details + Lead Denim Development through Fabric, Finish and Fit Aesthetic + Worked closely with Counterparts and Suppliers to ensure a balanced collection of products succeeding every Design Development process, with the highest quality and on time Levi’s® Assistant Designer Assisted and helped grow Levi’s® Line 8, Levi’s® Commuter, Sta-Prest and Non-Denim + Carrying out in depth Concept, Trend Analysis, Historical/ Archival and Market Research, used to illustrate Brand Identity, Seasonal and Product Stories for Consumer Relevance + Continuously contributing towards Styles, Silhouettes, Fabrics, Fits, Finishes, Print & Patterns + In charge of selecting, Sourcing and the Development of Sundries and Trims + Create Detailed Technical Garment Sketches and Packages (CAD) for in house and factory use + Managing multiple collections simultaneously + Confident use PLM for initiating BOM’s and uploading vital documents for Suppliers + Sustaining Productive Partnerships with Counterparts to ensure products are engineered to meet Brand Standards, Targets and Deadlines Achievements at Levi’s® + Increased Levi’s® Line 8 in volume from 40,000 to 2 million units over a 24 month period + Assisted the development of innovative and eco-friendly Fabrications, Finishes and Sundries for Levi’s® Commuter + Owned the oldest collection under the Levi’s® brand, Sta-Prest, and pushed both its conceptual and commercial awareness to a niche target market through a bold use of colour, print and silhouette + Helped build a new platform of foundational and seasonal relevant Non-Denim to 3 million units within the first 3 seasons
Worked under the Head of Mens and Womenswear at McQ. + In depth Research, creating Moodboards for Presentations to VP + Created and Customised Samples through various Surface Embellishments and Graphic Techniques, that were used for the Autumn/Winter 2011 Marketing Campaign + Creative Pattern Cutting, Textiles and Sampling
Worked directly with the Designers, Studio Manager and Buyer towards the A/W 2010/11 London Fashion Week runway show. + Copying and Cutting Patterns – Sewing and Constructing Garments + Assisting on seasonal Lookbook shoot and as a Showroom Assistant for A/W 2010/11 LFW Sales
Worked alongside both Zandra and her Head of Design, researching via the archives and creating prints that reflected the Zandra Rhodes aesthetic, which were used within presentations.
Assisted both the Head of Print/Pattern and Construction during this A/W 2010 collection. + Researched a variety of Concepts and created multiple moodboards, that were used as key story-telling subject matter for final collection + Helped with Fabric and Colour selections and maintaining an Organised and Efficient work environment + Experimental Materials/ Fabric Manipulation and Dying Techniques used for Samples and Runway + Created Artwork for Famous Skull Printed Scarf – sold in wholesale and retail stores globally + Engineered and solved creative solutions on the stand for constructive show pieces for runway + Made Toiles for Fittings and helped pattern cutters and technicians on garments for runway
Worked intimately along side the designer, assisting with final decisions from pattern making to final construction.
From performing alterations to help finalise collections, I assisted Maria and her team with many various tasks.
Lead by an independent organisation based in East London. I won the opportunity to show my MA collection during NYFW.