About me
I'm a freelance senior fashion content marketing manager and editor that creates inspiring copy that supports business needs and objectives.
I began my career in London, working in the design & communications industries for 10 years, with a background in fashion and curating. Since then, I’ve moved to Düsseldorf, Germany where I have been able focus on writing brand and marketing copy, currently for a luxury sustainable brand, Elisabeth Bertelmann.
Whilst studying and working in the design and fashion worlds, it has equipped me with a wide knowledge of cultural history, fashion theory as well as materials expertise.
My specialties lie in brand and marketing copywriting in digital and print. I’m also able to assist with exhibition collateral and other content specific to the arts. I can also assist on transcreation projects if you’d like your marketing materials adapted to mother-tongue English (from German).
Work history
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Copywriter & Content Marketing ManagerElisabeth Bertelmann
Düsseldorf, GermanyFreelance
Elisabeth Bertelmann is a sustainable fashion brand.
I write social media posts and marketing copy to promote the fashion pieces and the brand.
Establish the brands tone of voice, editorial plan and copy for the website and the social media platforms.
Craft and send out monthly newsletters.
My role is constantly developing and I am very much involved in all stages of the growth of the businesses.
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Design ManagerSchwitzke & Partner
- Düsseldorf, GermanyFreelance
Schwitzke is a retail, architecture and branding consultancy.
My role involved strategic brand planning for the Group and for fashion brand, Superdry.
Preparing presentations of findings, setting up of social media channels and processes for the Group.
Coordinating social media creative campaigns.
Writing and editing of Exhibition text for EuroShop Retail Tradefair.
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Skills
- Writing
- Editing Copy
- Content Strategy
- Project Management
- Transcreation
- Storytelling
- Digital Copywriting
- Social Content
- Social Media Management
- Picture Editing
Education
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GERMAN B2 LEVEL (INTERMEDIATE-UPPER INTERMEDIATE) Sprachforum Henrich Heine
- Düsseldorf, Germany
MA Fashion CurationLondon College of Fashion, UAL
- London, United Kingdom
The postgraduate fashion curation course explores both theoretical and practical aspects of curating contemporary fashion and historical dress.
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