Rhetorically artistic, intellectually inquisitive, and creatively interesting graphic designer; possessing experience creating expressive content utilizing diverse channels of technology, producing to meet audience demands, and the ability to promote brand images of clients; providing innovative aesthetic approach to message construction, advanced communication strategies, and a touch of cross-cultural influence to understanding.
Projects
Work history
Graphic DesignerOmnicom Media Group
Chicago, United StatesInternship
Client: McDonald's
• Produced motion and static banners for multiple platforms for McDonald’s advertising campaigns.
• Assisted HR, Strategy and Account teams to design and adjust Keynote/PowerPoint templates for both internal and external use.
• Participated in creating corporate visual guideline. Created visual materials for internal use, including manuals, charts, calendars, door signs, and event planning.
• Completed Intern Project with the guidance of multiple departments, participated in all stages of a project, including receiving brief, strategy and planning, case study, creative, production and execution, and took charge of most of the production including logo, packaging and presentation design.
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Content CreatorChinaPro Public Relations
Chicago, United StatesFreelance
Client: The Art Institute of Chicago
• Composed daily Weibo posts and monthly WeChat articles, including verbal and visual contents, for the Art Institute of Chicago targeting Chinese audience.
• Reported to The Art Institute of Chicago. Wrote bilingual contents for all the copies according to the Art Institute's needs.
• Designed digital museum souvenir, including calendar wallpapers and themed color cards, to attract readers and reconsolidate the visual identity of the museum.
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Skills
- Social Media
- Communication Design
- Graphic Design
- Marketing
Education
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Media and CommunicationsLondon School of Economics & Political Science
London, United Kingdom
Study the impact of globalization on communication, society, culture, politics and media practices in two of the world’s most important media capitals, Los Angeles and London.
Awards
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On Your Mark Design CompetitionAmerican Advertising Federation
Designed the logo for a non-profit organization and won the Judges' Choice.