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- Refinery29 unveils creative consultancy The29th to develop content for brands - The DrumRefinery29, a WPP-backed media title aimed at young women, has launched a marketing and creative wing called the The29th. This new London-based consultancy will deliver bespoke content for brands and has signed up the Walgreens Boots Alliance (WBA), which already works with marcomms giant WPP, as its launch client. It will work on WBA's global beauty and cosmetic brands brands – which include Soap & Glory, Sleek, Botanics and Tea Tree & Witch Hazel – alongside the team at WPP. Broadly, The29th w
- 67% Project: Refinery29 Represents "Real" Women - CBS This MorningAs part of CBS This Morning's My Generation series with Refinery29, we explore the often overlooked 67 percent of women in America who are considered plus size. Despite being a majority of the population, women sizes 14 and up only make up a reported one to two percent of what we see in the media. Refinery29 co-founder and executive creative director Piera Gelardi and plus-size model Denise Bidot join "CBS This Morning" to discuss their efforts to change the imbalance.
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