About me

I am a passionate creative professional with 4+ years of experience skilled in graphic design, videography, and post-production. With a love for visual storytelling, I bring ideas to life through engaging and impactful content. I have experience working both independently and in collaborative teams, thriving on the balance of creativity and practical execution. I’m dedicated to delivering high-quality results, meeting deadlines, and continually evolving with new trends and techniques.

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Projects

• Yaara.aiLogo design for a Karachi based start-up designing an Ai based writing tool based primarily to help over burdened students.
• The HMO FixLogo design for a UK-based company offering services in subletting solutions and management.
• WICC Candle Co.A branding and design package for a Pakistani candle start-up.

Work history

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Design and Production LeadGoonj.
Jun 2021 - Jun 2023Karachi, PakistanFull Time
Managed both the design and production teams within a digital media agency. Oversaw entire project lifecycles and ensured smooth cross-department communication and workflow using Asana Project Management, improving department efficiency by 35%. Helped set company-wide OKRs while working directly under the Creative Director. Exceeded project KPIs, resulting in a 50% increase in client retention. Led the design team for an Effie-nominated PSL digital campaign. Directed design and production for a leading Pakistani podcast, The Pakistan Experience, increasing average viewership by 400%.
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Senior Executive - Promotional MediaLogicose
Feb 2021 - May 2021Karachi, PakistanFull Time
Designed infographics to support the SEO and sales teams. Created innovative high-quality visual products for clients of various industries. Surpassed quarterly goals, leading to the most successful company-wide team quarter.

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Skills

• Project Co-ordination
• Team Management
• Premiere Pro
• Abobe Illustrator
• Photoshop
• Production
• Graphic Design

Education

BA (Hons)London Metropolitan University
Aug 2017 - Jun 2020London, United Kingdom

Awards

First Class HonoursLondon Metropolitan University