About me
Samuel Cheney is a strategic partner to luxury, beauty and sustainability-focused brands.
Specialising in brand strategy and development, marketing and communications, commercial and partnerships; Samuel is currently Consultant Brand Director to Altra, Handle Recycling and Lionne.
In February 2022 Samuel completed a Master of Business Administration in Applied Luxury Brand Management and is a member of the Chartered Institue of Marketing.
Roles and projects with Altra, Handle Recycling, Lionne, BEAST., Esquire UK, AWAY, Diptyque Paris, SEEN Group, Dior, YSL Beauté, Space NK, Charlotte Tilbury, Shiseido Group, Flannels, Deciem, FaceGym, H Beauty, Rodial, Josh Wood Colour, The Grey, Harry’s, Models1, Baxter of California, Naturissimo, Elemental Herbology, Sisley Paris, Skin Match Technology, ReBound.
To get in touch, hello@weareneworder.com
Work history
L
L
Chief Brand and Creative OfficerLion/ne
London, United KingdomPart Time
H
H
Brand DirectorHandle Recycling
London, United KingdomPart Time
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Skills
- Beauty Brands
- Brand Creative Strategy
- Brand Strategy
- Product
- Product Marketing
- Product Strategy
- Busines Strategy
- Busienss Development
- Branding
- Branding Strategy
- Communications
- Marketing
- Luxury Branding
- Luxury
- Commercial Strategy
- E-commerce
- UX
- Digital Advertising
- Packaging
- Brand Packaging
- Retail
- Retail Management
- Online Retail
- Retail Opening
- Brand Development
- Digital Transformation
- Brand Direction
- Brand Management
Education
MBA in International Luxury Brand ManagementThe University of East London
London, United Kingdom