About me

I am Curious, Creative to my core, and for the sake of this, and you reading, Concise... but you can call me Sam.

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Projects

• Canon | The Bigger PictureBy removing the canvas from billboards we reopen obstructed vistas, giving them context within their larger landscapes and framing them in a way that only use of Canon products can achieve to raise awareness for the importance of preserving our natural environment.
• Carlsberg | It's fine with 0.0%What better way to promote an anti drink driving stance than by promoting a simple yet practical alternative. And with a name like Carlsberg, it doesn't really need to be explained.
• Tennent's | Who's for T?To grow knowledge about and presence of Tennent's Lager within the English beer community, this campaign appeals to consumers by subverting the traditional idea of ‘English High Tea’ by presenting a pint of ‘T’ in its place.
• ADHD Hub | Branding DesignCombatting the stigma attached to ADHD begins with helping undiagnosed adults understand that there is nothing wrong with them, instead they stand out in a world of squares.
• Revolut | Save it for laterA campaign concept that equates cash to Christmas leftovers, this hypothetical work encourages users to save their money for later by setting up a savings account.
• Browns | Design for PrintInspired by famous enlistment posters, this campaign uses the companies existing 'BROWNS +' a format in a way that's more effective in reaching potential team members.

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Work history

Creative Art DirectorSchool of Communication Arts 2.0
Aug 2024London, United KingdomFull Time
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Junior Creative, Artdirector & DesignerFinegan-Haywood
Aug 2021Edinburgh, United KingdomFreelance
Responsible for conceiving, developing and designing event, brand and advertising campaign materials across multiple channels for a variety of independent clients.

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Skills

• Art Direction
• Copywriting
• Design
• Creative
• Advertising
• Adobe Creative Suite
• Graphic Design
• Curiosity
• Strategic Planning
• Concept Generation

Education

MA/MSc Global Marketing & CommunicationsUniversity for the Creative Arts
Aug 2021 - Aug 2022Epsom, United Kingdom
Graduated at the top of my cohort, earning a Distinction (87% average).
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BA Interior Architecture and DesignUniversity of Edinburgh
Aug 2017 - Apr 2021Edinburgh, United Kingdom
Graduated with Honours.

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