Intrigued by people, culture and places; I'm eager to design meaningful experiences with an impact. With an educational background of Arts & Culture, Marketing, Tourism and Events, I’m intrigued by the experience economy and the role it plays within shaping a city's community, cultural and creative engagement.
Work history
Production AssistantWe Are Placemaking
- London, United KingdomFull Time
As Production Assistant I demonstrated my passion for creative placemaking and community development. It was my role to quickly interpret a client’s brief and what is needed to achieve. I developed commercial awareness for retail and visitor engagement and what is needed to assist the wider production team in building a memorable experience in city centres.
From large scale community engagement projects to themed city festivals, I worked alongside a creative team to develop eye catching events for BID’s, councils and retail that make cities an inclusive, healthy and attractive place to live.
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Events AssistantPrimary Live
- Market Harborough, United KingdomInternship
During this placement, I demonstrated a good understanding of both international and national venue finding on brand with client’s briefs. Alongside demonstrating good administrative IT Skills (Outlook, PowerPoint & Excel), I developed online content to engage audiences whilst working to my own initiative and company deadlines.
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Skills
- Branding Ideas
- Advertising
- Events Production
- Marketing
- Cultural Event
- Cultural Projects
- Community Development
- Community Engagement
- Placemaking
Education
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Destination DevelopmentInHolland Hogeschool
- Amsterdam, Netherlands
I can now work in an urban environment with respect for other cultures and habits. I learnt to tackle current issues in a creative and connected way. In doing so, I now understand how to deal with the impact traveling has on our planet and its inhabitants in a responsible way.
Developing on skills and tools such as product innovation, intercultural communication, international business ethics, design based research and creative marketing, I saw how cultural assets, events and the arts can be used to tackle mass tourism, re-connect people with their places and how to develop a destination into an attractive place to visit.
Achievements-
Iamsterdam Concept Winner- By linking locals and tourists on likeminded interests, I developed an app concept that introduces tourists to a lesser known area of Amsterdam whilst offering a meaningful interaction with locals.
Created a Culturally Sustainable Tourism Start-up Morocco- Adding to the local economy whilst preserving local traditions.
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Concepting & EventsInHolland Hogeschool
- Amsterdam, Netherlands
I was was able to initiate, lead and evaluate the complete event management process, theoretically and practically: Preproduction (concepting/pitch), main-production (programming, planning, marketing, laws & regulations, finance, technical & logistical plans, crowd management), post-production (aftersales, after life, ROI evaluation).
I developed the skills to work in a team and cooperate in a professional manner with commissioning clients, various stakeholders and was confident to deliver all the necessary products along the way.
Achievement's-
- Created the blueprint for a festival in the heart of Utrecht: Representing the cultural diversity and musical talent within diverse communities. Responsible for the ideation of the festival and marketing. Utilised local cultural assets and platforms to create content and make Utrecht an attractive destination to visit.
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