About me

Creative and skilled communications specialist who is passionate about the dynamic and evolving landscape of social media and marketing. Has experience in the management of professional social media accounts across various platforms, CMS usage and liaising with media outlets. This has resulted in a sophisticated understanding of how companies utilise social media, public relations and marketing techniques to communicate and advance their brands.

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Work history

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Marketing ExecutiveBUNAC
Mar 2018London, United KingdomFull Time
• Management and coordination of wider team on social media activity including training each individual on company practice, scheduling of posts and ensuring BUNAC’s commercial priorities are publicised effectively across relevant channels. • Developed advanced CMS skills to ensure all web pages of BUNAC’s website are set to the company style and display the most customer friendly content. • Partnered with BUNAC’s external digital marketing agency to implement targeted online campaigns in order to drive revenue and strengthen brand exposure. Analyse key metrics to ensure organic and paid for engagement is being maximised.
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Junior Account ExecutiveLicense to PR
May 2016 - Feb 2017London, United KingdomFull Time
• Sole management of the agency’s social media channels and blog, engaging with clients and digital influencers. Created and maintained an in-house voice used across social platforms and developed industry specific blog content, complimenting current and upcoming campaigns. • Created and distributed trade and consumer press releases, following numerous strategy meetings with clients. • Consistently monitored relevant media channels for the coverage we secured and sourced inspiration for new opportunities for campaigns and media contacts.

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Skills

• Marketing
• Social Media Management
• CMS Management
• Content SEO
• Content Creatiion
• Blog Management
• Blog Creation
• Social Media Marketing
• B2C Marketing
• Digital Marketing

Education

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2:1 in Public RelationsUniversity of Sunderland
Sep 2011Sunderland, United Kingdom