Work history
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ConsultantCognifide
London, United KingdomFull Time
As a member of the Professional Services team, my role is to advise clients on how to unlock business value from marketing technology projects; predominantly during the planning, implementation and upgrading of experience and analytics platforms.
Client projects:
• Advising EY how to leverage greater actionable insight, performance measurement and business outcomes from the implementation of their new analytics platform
• Working with Diageo to craft a digital platform strategy, measurement framework and roadmap for a new digital marketing platform
Internal projects:
• Shaping the data & intelligence service line: leading in the creation of the go-to- market analytics proposition
• Digital Academy 2018: A member of the team formulating and running our professional services graduate scheme
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Digital Personalisation Analystdunnhumby
- London, United KingdomFull Time
Involved in building the online, personalised science proposition;
primarily serving Tesco’s UK business. Our team’s purpose was to create customer first, personalised, digital products that drove business value and inspired loyalty. Our products resulted in multiple multi-million pound uplifts in sales.
Key responsibilities:
• Building predictive analytic models using relevant statistical methodologies, such as logistic regression, that powered online recommenders using SAS/SQL
• Delivered effective end-to-end management of projects, scoped on actionable insight and demonstrated attributable client value with in-depth evaluation
• New product development, delivering best-in-class capabilities
• Collaboration with key internal and external stakeholders to formulate comprehensive project deliverables, based on customer strategy and targeted at the right audience
• Continuous optimisation of existing products employing A/B testing paradigms
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Skills
- Strategy
- Analysis and Research
- Project Management
- Requirement Gathering
- Busines Strategy
- Business Analysis
- Digital Strategy
- Digital Technologies
- Content Management
- Analyse
Education
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PhDThe University of Edinburgh
- Edinburgh, United Kingdom
PhD Psychology of Language (2011-15) - Pass
My thesis involved running a 3-year leading edge research programme, involving multiple studies in complex, technical areas, such as speech perception and eye- tracking
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MScThe University of Edinburgh
- Edinburgh, United Kingdom
MSc Psychology of Language (2010-11) - Pass
Relevant courses: Univariate Statistics in R (Distinction); Multivariate Statistics in R; Research Methods
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