Within design I believe that the solution should be well considered, functional and aesthetically pleasing, these are key points I aim to follow in my own work. I approach briefs in a pragmatic and logical way always conscious of the audience so that the outcome can reach its full potential. My enthusiasm to learn has encouraged me to enroll in courses to help develop my skill set. I am always motivated to improve on both my theory and practical skills to ensure that every task I undertake is completed to the best of my ability. I have a strong appreciation for the arts and therefore enjoy visiting museums and galleries as well as participating in cultural activities. In my spare time I also strive to maintain a healthy and active lifestyle. Over the past five years running has become my main sport of choice and I have undertaken several charity runs. Music is another strong interest and as well as playing guitar, I like to educate myself on the history of the subject.
Design and set up marketing emails to be sent using Mailchimp. Liaise with stock and marketing managers to select the appropriate products to promote. Keep up to date with marketing trends in order to contribute informed and effective ideas in strategy meetings. Meet with suppliers and assist in choosing the company’s stock. Create social media content, including ‘outfit of the week’ and Facebook and Twitter banners. Design and print manage a variety of collateral including vouchers, leaflets and adverts. Update and design website graphics, including buttons, product photos, carousels, seasonal banners and brand logos. Content is uploaded via Big Commerce back end system. Designed and implemented a clear and refined set of brand guidelines to help improve the consistency of the brand. Elements included a monogram, typography, colour palette and grid system. Liaise with sales reps to deliver the appropriate digital and print advertising. Photograph products and retouch imagery for the website and print material.
Experienced numerous stages of the agency’s process, including research, concept generation, design and application. Assisted with studio promotion producing material for the company’s website as well as other marketing material. Practiced advanced artworking skills and was able to interpret my directors ideas, delivering designs to a professional standard. Developed my knowledge of typography, layout and print finishing. Used knowledge of software and printing processes to deliver required artwork. Kept the office clean and tidy and helped the studio run smoothly on a day to day basis.
My course was very diverse encompassing a range of different software and printing techniques. I was able to use these skills to complete various briefs creating well thought up and informative outcomes.