Award-winning director creating visually powerful commercials, fashion and video content with highly visual concepts. I have over 15 years of experience in the Film and TV industry. I am drawn to working on projects that engage the audience and provide a strong and meaningful message.
I have worn many hats in my career, writer, producer, director, project manager, managing director. I thrive in driving complex projects and the challenges they present. I am confident and responsible yet adaptable to new challenges and situations.
Skills: Creative thinking, creative direction, problem-solving, self-motivating attitude, critical thinking, goal-oriented.
Visit my website to watch a selection of fashion and commercials work that I have directed.
Projects
- London Fashion Week 2020London Fashion Week 2020 Designer: Adelina Rusu I was lucky to be invited by Alinea London Ltd to film their promotional commercial, filmed at The Royal Exchange during London Fashion Week February 2020. The featured designer within this film is luxury womenswear designer Adelina Rusu presenting her AW20 Runway, accessorised by couture milliner Victoria Grant.
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Work history
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Producer/ Creative DirectorFreelance
London, United KingdomFreelance
• Developing excellence through innovative & creative concepts across all media.
• Successfully managing the work of freelance artists and external talent.
• Produce, film and edit promotions for VOD platforms and social media.
• Development of concepts and ideas to ensure the client’s vision is consistent with the brand.
• Plan and implement creative marketing strategies to enhance viewer affiliation across all media platforms.
• Production and management of all aspect of a production from creation to postproduction/ finish.
• Evaluate, manage and development of timelines to deliver content on time and on budget.
• Scrutinize budgets and costs in order to ensure no waste or overspending.
• Review scripts, set plans, schedules, etc. to determine if any changes need to be made
• Hiring and development of in-house and/ or freelance creative talent.
• Act as liaison between clients, internal departments, producers and management.
• Oversee and book talent, locations, and venues for filming projects.
• Successful management of estimates, budgets and media spend for marketing campaigns
• Creation of digital marketing strategies and management of the content published on social media platforms in order to generate new business and increase followers and brand awareness.
• Scheduling and publishing all content engaging with audiences and followers across all platforms.
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Content Creator/ Social Media ManagerFreelance
London, United KingdomFreelance
Creator of highly visual content focusing on fashion and food. Increased engagement through social
media release strategy
• Award-winning director of fashion films, commercials, corporate and online branding.
• Conceptualise, Produce, film and edit promotions for VOD platforms and social media.
• Plan and implement creative marketing strategies to enhance viewer affiliation across all social media
platforms.
• Creation of strategies and management of social media content (Instagram, Facebook, Pinterest, LinkedIn, YouTube, Twitter etc)
• Scheduling and publishing of content through Hootsuite and/ or Buffer, engaging with audiences and followers across all platforms •
• Experienced photo editing on photoshop and video editing on Avid MC
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Skills
- Creativity
- Critical Thinking
- Leadership
- Team Building
- Goal Oriented
- Brand Awareness
- Meeting Deadlines
- Avid Editing
- Offline Editing
- Directing Shoots
Education
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Ba (Hons) Digital Arts and Film ProductionUniversity of West London
- London, United Kingdom
Combined degree focusing on digital arts (software based) and film production
Awards
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Best DirectorBokeh South Africa Fashion Film Festival
Best directing award for fashion film Prangsta "Alive"