Samuli Karala

Photographer and Visual Artist

London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

More moments of coincidence. More frames in between. More vulnerability. These are some of the elements portrait and fashion photographer Samuli Karala is continuously looking for in his work: “It is never about the jewelry. It is always about the wearer,” he says, An intuitive portraiture artist, Karala is known for his career in fashion and beyond. His work has been featured in publications such as Vogue, The Observer, I-D, South China Morning Post, InStyle, Muse, Elle, Emirates Woman, l’Officiel, Schön and The Client. Whether the subject is a Head of State like the President of the Republic of Finland, Sauli Niinisto, or a phenomenal R&B artist like Kelly Rowland, Karala is always interested in capturing the person behind the appearance. “The subject is suddenly free of things such as the title and the status he or she is known for in the world outside the studio. With every image, there is a chance to capture some essential from the very core of the subject.” He has created commercials and advertorials for client such as WWF, Bvlgari, Magnum (Unilever), Audi, Chanel, Gucci, Louis Vuitton, Fazer, Unibet, Nokia, LIDL, Warner Music, Universal Music, Finnair/Finavia and AXE.

Locked Pro Plan feature


  • Photography
  • Advanced Retouching
  • Creative Arts
  • Producer
  • Retouch
  • Adobe
  • Travel Arrangements
  • Creative Research
  • Creative Art Direction

Companies I’ve worked with



    • Fashion and Textiles
  • S

    Samuli Karala

    • W

      Winestate Finland

      • t

        torres wines

        Work history



        Samuli Karala

        Jan 2003
        • Helsinki, Finland
        • Freelance
        • A worldwide working photographer specializing in advertising and editorial work, including portraiture, fashion, beauty, still-life and corporate photography.



        Bachelor of Arts (BA)

        University for the Creative Arts

        Jul 2000 - Jun 2003
        • Rochester, United Kingdom