About me
I’m an Art Director with 11 years experience developing, directing, and executing successful, visionary campaigns and projects for high-profile brands in Melbourne, Sydney, New York and London.
With a focus on lifestyle, luxury and fashion, I believe in providing a holistic creative solution for all visual communications with conceptual rigour and a refined aesthetic.
I create visually distinct, strategically relevant and impactful brand stories. With the customer in mind, I define concepts, direct shoots and oversee the development of a wide range of creative brand assets.
My background in Graphic Design has given me an intuitive understanding of the relationships between colour, form, composition and typography. I’m inspired by diverse creative disciplines from visual arts, to architecture and furniture design and believe that the best creative ideas should serve a purpose, not just look good.