Sanda Condratiuc

Digital Marketing

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I am marketing professional with six years in branding, digital and social media strategy, lead generation, campaign management, events and business management.  Throughout my career progression I discovered myself as analytical, creative and ambitious entrepreneur. I worked in various start-ups such as e-commerce, fin-tech and recently commercial workspaces where I created marketing strategies, developed brand identities, managed campaigns and worked in cross-functional teams on various IT projects to improve products and business processes. Being able to adapt easily to changing environments, I volunteer for various educational programmes in Moldova, creating new opportunities for younger generations.

Skills

  • Analytic Skills
  • Project Managment
  • Graphic Deaign
  • Creative Strategies
  • Campaign Management
  • SEO Strategy
  • Event Magagement
  • Marketing Strategies
  • Content Strategist
  • Brand Management

Companies I’ve worked with

  • Harvey Nichols

    Harvey Nichols

    • Retail
  • Eat Work Art

    Eat Work Art

    • Non Creative Industries
  • A

    Apinatur

    • B

      Boardshop

      Work history

      Currently

      Digital Marketing and Communications Manager

      Eat Work Art

      Jun 2017
      • London, United Kingdom
      • Full Time
      • - Restructured marketing department and bringing customer data/analytics driven approach to the business - Scoped and managed the development of a new lead generation website - Managed and developed marketing strategies for 5 sub-brands aiming to drive and diversify lead generation - Coordinated the rebranding project of main and other 5 sub-brands - Managed the launch campaigns for new workspaces - Developed and optimised programmes and activation campaigns resulting in 100% occupation, increased waiting lists by 30% - Developed content calendar and managed 12 social channels (increase in followers 20%/month). - Worked with external agencies to develop marketing materials for different products like: posters, banner ads, videos, zines, leaflets, etc. - Planned the events calendar and organised and promoted series of key events for each brand. - Worked on cross-team projects to pitch brands and developed partnerships / sponsorships opportunities - Project managed new website development, working on UX, technical execution, and content development - Along side IT team, scoped, researched and project managed the on-boarding of marketing tools: Drupal, Marketo, SugarCRM.

      Currently

      Co-founder

      Apinatur

      May 2011
      • Chisinau, Moldova
      • Full Time
      • - Investor pitches: Developed business project for attracting national and international investors - Hired teams and maximised their efficiency to scale business operations  - Developed educational campaigns on honey products and launched new lines in health stores/ supermarkets - Managed creative agencies to create brand identity and develop brand assets - Developed and coordinated the implementation of sales and marketing strategies for retail chains - Fully coordinated the buyer-supplier processes to secure long terms partnerships with business partners  - Organized and participated at national and international exhibitions to find new business opportunities

      2017

      Marketing & Lead Generation Executive

      DEMICA

      Apr 2015 - Apr 2017
      • London, United Kingdom
      • Full Time
      • - Worked across sales and operations teams to develop and pitch to stakeholders the lead-generation, digital and marketing strategy, with strong focus on acquisition, conversion, activation and retention - Developed and implemented SEO strategy which kept the company on first page of Google organic searches - Contributed to define the new product lines and managed launch campaigns on online and offline - Developed, implemented, optimised and reported on various campaigns across social media, email and PPC - Worked on defining the brand identity: creating personas, defining the brand voice and brand positioning - Project managed website redevelopment working across audit, UX, designs, implementation and deployment - Event Management: organized events and exhibitions, and liaise with relevant agencies and external partners  - Developed new designs for campaigns, promotional materials and liaised with various suppliers - Created a series of educational marketing assets including product brochures, manuals and videos tutorials - Managed PR and creative agenises: wrote project scopes, pitched and coordinated the execution process  - Developed and managed project implementation for in-house lead ranking system in Salesforce  - Created automotive processes to reduce time spend on multiple tools for sales and marketing teams  - Managed 300K marketing and sales budget: monitoring and forecasting marketing spend

      2015

      Marketing & CRM Executive

      AlexandAlexa.com

      Sep 2014 - Apr 2015
      • London, United Kingdom
      • Full Time
      • - Provided reports and insights of the onsite customer experience and worked on improvements plans - Contributed to the improvement of the customer journey and adapted the website for new markets - Assisted the Product Director in developing cross-platform strategies to increase client value - Analysed data and reported on market performance and channel efficiency using different reporting tools - Worked with multiple teams to develop, test and optimise acquisition, engagement and retention campaigns - Developed content for the new SS15 collection as part of the SEO project - Used and improved the CRM systems including NetSuite, Manager, Magento and Salesforce - Supporting the roll-out of the new technology systems and integration of the brand within the Group. - Engaged with customers on SM platforms and worked with PR team to organise new season events

      2014

      Sales Assistant/ Personal Shopping Assistant

      Harvey Nichols

      Mar 2014 - Sep 2014
      • Leeds, United Kingdom
      • Full Time

      2014

      Marketing Research and Business Development Consultant

      University of Huddersfield

      Oct 2013 - Sep 2014
      • Huddersfield, United Kingdom
      • Freelance
      • - Provided in-depth market research analyses of the client’s industry - Identified key trends and patterns within the sector and measure their potential - Provided comprehensive research into consumer acquisition and retention - Advised on SM projects and strategies on which clients could successfully compete against main competition - Delivered accurate recommendations and appropriate marketing strategies for further business development which meets the main aims and objectives of the intended research.

      2013

      Digital Marketing Executive

      Boardshop

      Jun 2013 - Sep 2013
      • Chisinau, Moldova
      • Internship
      • - Responsible for brand promotion of: DC, Supra, Vans, Quiksilver, Krew - Managed photo-shoots and press releases for new collections - Maintained the website and social media content (Facebook, Instagram, YouTube) - Analysed consumer data across all touch points and channels to generate insights and performance reports - Developed and implemented multi-channel customer acquisition, segmentation and retention strategy - Responsible for online and offline brand promotion and communication strategy - Contributed in organising events such as: Go Skate Day and Tricky wikiStreet JAM

      Education

      2013

      BA (Hons) Marketing and Brand Management

      University of Huddersfield

      Sep 2010 - Jul 2013
      • Huddersfield, United Kingdom
      • Dissertation: “Luxury Behaviour in Russia: The Rise of Destination Shopping Holidays”

      Awards

      2013

      National finalist at L’Oreal Brandstorm UK

      University of Huddersfield

      • Keystone team developed an innovative hair care product based on L'Oreal brand equity, existing products and strong consumer insight for the ASEAN zone. The ProComb was designed as on-the-go product and part of the daily routine of the re-launched L’Oreal EverCreme line. – Conducted secondary research for consumer profile in 12 countries from ASEAN region – Applied SWOT analyses for 4 main brand competitors – Positioned the new product based on customer preferences and competition – Researched local ambassador of the product – Worked close to advertising agency to create communication material (online platform, adjustable mobile website, double page spread magazine advert) – Timlined the marketing strategy – Designed the layouts for final presentation

      2012

      Winner of Best Brand Concept

      University of Huddersfield

      • The team created the FOSIV concept and explained the strategic brand development and designs a well thought-out communication strategy with emphasis in IMC. – Identified customer’s profile - Cultural Creatives – Contributed in creation of brand identity – Pitched the designer to illustrate the interior design – Identified main communication channels

      2012

      Winner of best social network campaign

      University of Huddersfield

      • The team, built stronger communication strategy for JollyDays Luxury Camping, through social networking which aimed to entertain, engage and inform their actual loyal consumers and attract new ones. – Researched the trends in UK tourism market – Identified and portrayed the main target customer – Identified main competitors and compared their services with our client’s – Positioned the brand based on customer preferences and competition – Designed the layout of the marketing report and client presentation – Pitched the idea to the client with the entire team