Sanda Condratiuc
Available

Sanda Condratiuc

Digital MarketingLondon, United Kingdom
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Connections
CONSTANTIN Prozorov
George V.
Waseem Sadiq
Sanda Condratiuc
Available

Sanda Condratiuc

Digital MarketingLondon, United Kingdom
About me
I am marketing professional with six years in branding, digital and social media strategy, lead generation, campaign management, events and business management.  Throughout my career progression I discovered myself as analytical, creative and ambitious entrepreneur. I worked in various start-ups such as e-commerce, fin-tech and recently commercial workspaces where I created marketing strategies, developed brand identities, managed campaigns and worked in cross-functional teams on various IT projects to improve products and business processes. Being able to adapt easily to changing environments, I volunteer for various educational programmes in Moldova, creating new opportunities for younger generations.
Work history
    Eat Work Art logo
    Eat Work Art logo
    Digital Marketing and Communications ManagerEat Work Art
    London, United KingdomFull Time
    - Restructured marketing department and bringing customer data/analytics driven approach to the business - Scoped and managed the development of a new lead generation website - Managed and developed marketing strategies for 5 sub-brands aiming to drive and diversify lead generation - Coordinated the rebranding project of main and other 5 sub-brands - Managed the launch campaigns for new workspaces - Developed and optimised programmes and activation campaigns resulting in 100% occupation, increased waiting lists by 30% - Developed content calendar and managed 12 social channels (increase in followers 20%/month). - Worked with external agencies to develop marketing materials for different products like: posters, banner ads, videos, zines, leaflets, etc. - Planned the events calendar and organised and promoted series of key events for each brand. - Worked on cross-team projects to pitch brands and developed partnerships / sponsorships opportunities - Project managed new website development, working on UX, technical execution, and content development - Along side IT team, scoped, researched and project managed the on-boarding of marketing tools: Drupal, Marketo, SugarCRM.
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    Co-founderApinatur
    Chisinau, MoldovaFull Time
    - Investor pitches: Developed business project for attracting national and international investors - Hired teams and maximised their efficiency to scale business operations  - Developed educational campaigns on honey products and launched new lines in health stores/ supermarkets - Managed creative agencies to create brand identity and develop brand assets - Developed and coordinated the implementation of sales and marketing strategies for retail chains - Fully coordinated the buyer-supplier processes to secure long terms partnerships with business partners  - Organized and participated at national and international exhibitions to find new business opportunities
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Skills
  • Analytic Skills
  • Project Managment
  • Graphic Deaign
  • Creative Strategies
  • Campaign Management
  • SEO Strategy
  • Event Magagement
  • Marketing Strategies
  • Content Strategist
  • Brand Management
Education
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    BA (Hons) Marketing and Brand ManagementUniversity of Huddersfield
     - Huddersfield, United Kingdom
    Dissertation: “Luxury Behaviour in Russia: The Rise of Destination Shopping Holidays”
Awards
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    National finalist at L’Oreal Brandstorm UKUniversity of Huddersfield
    Keystone team developed an innovative hair care product based on L'Oreal brand equity, existing products and strong consumer insight for the ASEAN zone. The ProComb was designed as on-the-go product and part of the daily routine of the re-launched L’Oreal EverCreme line. – Conducted secondary research for consumer profile in 12 countries from ASEAN region – Applied SWOT analyses for 4 main brand competitors – Positioned the new product based on customer preferences and competition – Researched local ambassador of the product – Worked close to advertising agency to create communication material (online platform, adjustable mobile website, double page spread magazine advert) – Timlined the marketing strategy – Designed the layouts for final presentation
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    Winner of Best Brand ConceptUniversity of Huddersfield
    The team created the FOSIV concept and explained the strategic brand development and designs a well thought-out communication strategy with emphasis in IMC. – Identified customer’s profile - Cultural Creatives – Contributed in creation of brand identity – Pitched the designer to illustrate the interior design – Identified main communication channels
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