Domain expertise in brand positioning / repositioning strategies, brand equity measurement and mapping, brand portfolio optimisation, brand architecture development, identifying and implementing engagement specific consumer insights, category & market analysis and implementation of brand health / brand KPI measurement systems.
Strong experience and understanding of complex and strategic brand positioning, brand health measurement, segmentation and opportunity identification and brand transformation programmes, having worked in both Asia and Europe with extensive exposure to both regional and global client engagements.
Deep understanding and appreciation of the intricacies / challenges / complexities of managing global multi-functional teams and cross-cultural differences. A strong believer in 'taking action', which requires active dissemination of processes / outcomes / insights / recommendations across organisational structures. On any day, prefers sharp strategic outcomes that are crisply communicated over long-winded presentations.
Work history
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I
Senior ConsultantInterbrand
London, United KingdomFreelance
• Leading client projects as an engagement lead covering private and public brand valuation, brand transformation, architecture, portfolio management and brand identity development
• Lead / co-lead proposal writing for pitches with business development directors and specialisation leads
• Have contributed as an analyst to Interbrand’s industry renowned Best Global Brands annual ranking
• My work across client projects ranges from extensive desk research and audit, leading strategy presentation preparation and finalisation, client stakeholder management, internal Interbrand team management, and working with clients in implementing strategic findings across client organisations
V
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Senior ConsultantVarious
London, United KingdomFreelance
• Consulting team lead on various engagements in the growth opportunity identification and demand generation domains across a range of clients
• Acting as senior client lead responsible for stakeholder engagement, quantitative and qualitative data analysis, framework creation, delivery, and implementation of strategic findings
• Leading global engagements across complex, matrix environments with remits that span Europe, Asia, and Latin America
• Consulting with a leading strategic insights consultancy to shape, expand and increase the remit of their analytics practice / offer in the MENA region
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Skills
- Brand Strategy
- Consumer Behaviour
- Research
- Branding
- Client Management
- Programme Management
- Data
- Consumer Insights
- Stakeholder Management
- Marketing Strategy