sandra battistel

Freelance Eyewear Designer and Product Developer

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  • LocationUnited Kingdom

Projects

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About me

 

As an eyewear expert, I help brands turn ideas into successful collections. Over the past fifteen years I worked with skilled manufacturers, global luxury brands such as Vivienne Westwood, Halston and high street retailers Whistles, Anthropologie and Massimo Dutti. My clients say I combine creative vision with commercial awareness and in depth understanding of product development and manufacturing.

Skills

 

  • Fashion
  • Accessories
  • Design
  • Product Development
  • Technical Design
  • Illustrator
  • Indesign
  • Photoshop
  • Eyewear Design

Work history

Currently

Freelance Eyewear Designer & Product Developer

Self-employed

May 2015
  • Here is what I can do for you: CONCEPT MAPPING I help define the collection's identity, signature detailing, materials and key shapes. The critical path and cost targets are locked down at this stage. Sometimes the eyewear range is an extension to a ready-to-wear collections, other times I work with eyewear brands who want to revive their existing range, and look at it with a fresh pair of eyes (no pun intended!). DESIGN AND DEVELOPMENT After we map the concept and identify the design and colour direction, I put pencil to paper (and hand to mouse!). A distinctive collection is the result of extensive research into raw materials: acetate, lens, components and metal plating. Original designs require a master product developer who, like an alchemist, can source innovative materials and combine them in unexpected ways. PRODUCTION This is one of the most fascinating stages of the process, and planning for this should start early, from the unravelling of the brief. I work with Italian and Asian manufacturers and I can identify the right factory and raw material supplier for each brand. I am also happy working with my client's existing manufacturing partners.

2015

Design Brand Manager

Bbase International Design Group

Feb 2013 - Apr 2015
  • Design, development and brand management of handmade sunglasses collections for: Sandro Bimba&Lola Anthropologie Massimo Dutti Uterque Taylor Morris Set-up and established the company's European high-end eyewear division and acquired new clients. The size of the division grew threefold in the two years I was at BBase, thanks to on-trend designs and strategic range planning. DESIGN • Trend research and inspiration. • Developed new concepts and original designs based on each brand’s brief and identity. BRAND MANAGEMENT • Developed growth opportunities with existing clients and opened four new accounts. • Range building with each brand’s buying and design team; based on price, design and trend. PRODUCT DEVELOPMENT • Managed the sampling critical path. • Developed custom-made acetates, lens and components.

2013

Product Design Manager

Fabris Lane

Jan 2007 - Jan 2013
  • Sunglasses designs to complement high-end catwalk collections for James Long and Jaeger. Full collection design and range strategy for: Halston Celia Birtwell Whistles Reiss Kurt Geiger Radley Jack Wills Tatty Devine Managed Fabris Lane’s private label and house brands design team. I have been involved in numerous trips to help our manufacturing partners develop a superlative final product.

2007

Senior Product Developer

Tanner Krolle

Apr 2005 - Jan 2007
  • Responsible for the product development of luxury handbags and shoes collections; I worked directly with leather goods manufacturers in Lombardy and Tuscany, and French and Italian tanneries. Working for a heritage brand taught me about the value of craftsmanship. This brought about respect for the brand’s history and how these values can truly inspire innovation. This experience enabled me to improve my leather-goods development skills through a passion for, and a technical understanding of the product.

2005

Senior Accessories Production Coordinator

Burberry

Nov 2004 - Apr 2005
  • Responsible for the production of fashion handbags and hats in Italy, Asia and the UK. My first experience working directly within a luxury global brand outside of eyewear.

2001

Senior Product Designer

Filos Group

Dec 1998 - Sep 2001
  • Product design of Vivienne Westwood, CP Company, Les Copains and Krizia optical and sunglasses collections. This role enabled me to implement a high level of creativity and product development. Through my involvement with local Italian craftspeople I gained a great knowledge of the manufacturing processes.

Education

2016

MA Design Studies MA Applied Imagination in the Creative Industries

Central Saint Martins

Feb 2016 - Feb 2016
  • The course enabled me to frame an original and personal research project and question existing assumptions and boundaries in design.