About me
As an eyewear expert, I help brands turn ideas into successful collections.
Over the past fifteen years I worked with skilled manufacturers, global luxury brands such as Victoria Beckham, Vivienne Westwood, Chloé and high street retailers Bimba y Lola, Anthropologie and Massimo Dutti.
I combine creative vision with commercial awareness and in depth understanding of product development and manufacturing.
Work history
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Eyewear Design & DeveloperVictoria Beckham
London, United KingdomFull Time
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Eyewear Design and Product Development ConsultantFreelance
- London, United KingdomFreelance
CONCEPT MAPPING
I help define the collection's identity, signature detailing, materials and key shapes. The critical path and cost targets are locked down at this stage.
Sometimes the eyewear range is an extension to a ready-to-wear collections, other times I work with eyewear brands who want to revive their existing range, and look at it with a fresh pair of eyes (no pun intended!).
DESIGN AND DEVELOPMENT
After we map the concept and identify the design and colour direction, I put pencil to paper (and hand to mouse!).
A distinctive collection is the result of extensive research into raw materials: acetate, lens, components and metal plating. Original designs require a master product developer who, like an alchemist, can source innovative materials and combine them in unexpected ways.
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Skills
- Fashion
- Accessories
- Design
- Product Development
- Technical Design
- Illustrator
- Indesign
- Photoshop
- Eyewear Design
- Jewellery Design
Education
MA Design Studies MA Applied Imagination in the Creative IndustriesCentral Saint Martins (UAL)
- London, United Kingdom
The course enabled me to frame an original and personal research project and question existing assumptions and boundaries in design.