As an eyewear expert, I help brands turn ideas into successful collections. Over the past fifteen years I worked with skilled manufacturers, global luxury brands such as Vivienne Westwood, Halston and high street retailers Whistles, Anthropologie and Massimo Dutti. My clients say I combine creative vision with commercial awareness and in depth understanding of product development and manufacturing.
CONCEPT MAPPING I help define the collection's identity, signature detailing, materials and key shapes. The critical path and cost targets are locked down at this stage. Sometimes the eyewear range is an extension to a ready-to-wear collections, other times I work with eyewear brands who want to revive their existing range, and look at it with a fresh pair of eyes (no pun intended!). DESIGN AND DEVELOPMENT After we map the concept and identify the design and colour direction, I put pencil to paper (and hand to mouse!). A distinctive collection is the result of extensive research into raw materials: acetate, lens, components and metal plating. Original designs require a master product developer who, like an alchemist, can source innovative materials and combine them in unexpected ways.
Design, development and brand management of handmade sunglasses collections for: Sandro Bimba&Lola Anthropologie Massimo Dutti Uterque Taylor Morris Set-up and established the company's European high-end eyewear division and acquired new clients. The size of the division grew threefold in the two years I was at BBase, thanks to on-trend designs and strategic range planning. DESIGN • Trend research and inspiration. • Developed new concepts and original designs based on each brand’s brief and identity. BRAND MANAGEMENT • Developed growth opportunities with existing clients and opened four new accounts. • Range building with each brand’s buying and design team; based on price, design and trend. PRODUCT DEVELOPMENT • Managed the sampling critical path. • Developed custom-made acetates, lens and components.
Sunglasses designs to complement high-end catwalk collections for James Long and Jaeger. Full collection design and range strategy for: Halston Celia Birtwell Whistles Reiss Kurt Geiger Radley Jack Wills Tatty Devine Managed Fabris Lane’s private label and house brands design team. I have been involved in numerous trips to help our manufacturing partners develop a superlative final product.
Responsible for the product development of luxury handbags and shoes collections; I worked directly with leather goods manufacturers in Lombardy and Tuscany, and French and Italian tanneries. Working for a heritage brand taught me about the value of craftsmanship. This brought about respect for the brand’s history and how these values can truly inspire innovation. This experience enabled me to improve my leather-goods development skills through a passion for, and a technical understanding of the product.
Responsible for the production of fashion handbags and hats in Italy, Asia and the UK. My first experience working directly within a luxury global brand outside of eyewear.
Product design of Vivienne Westwood, CP Company, Les Copains and Krizia optical and sunglasses collections. This role enabled me to implement a high level of creativity and product development. Through my involvement with local Italian craftspeople I gained a great knowledge of the manufacturing processes.
The course enabled me to frame an original and personal research project and question existing assumptions and boundaries in design.