About me

I am a Marketing Manager, with 7 years of marketing experience and I am currently studying for my Masters in Publishing Studies. My professional journey so far has seen me work within the publishing, professional services and legal industry. I have worked with large corporate firms such as KPMG, HarperCollins and Thomson Reuters, as well as medium and small size firms. During my time in these companies, I developed expertise in marketing strategy, traditional marketing (mainly direct mail and advertising) as well as digital marketing (online advertising, PPC) and social media. I also have experience in managing large budgets as well as solely managing different brands and planning campaigns for them. Currently, I am nearing the end of a Masters programme in Publishing Studies, at present, I am writing my dissertation. I am incredibly passionate about books and in particular working on marketing projects promoting new books. During my programme, I worked at HarperCollins (maternity cover) and worked on the marketing strategy and campaign for textbooks for Scottish schools. In my personal life, I am active on YouTube where I produce videos for my channel in which I talk about books. This has allowed me to become familiar with the Adobe Suite, in particular Premiere Pro and Photoshop. I also maintain my blogging skills from when I have blogged in the past, as a result, I am familiar with blogging and the platform Blogger. I am also familiar with Adobe Lightroom as I use these to edit my photos.

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Projects

• Travel Writing - ScotlandI was asked to author a post on a travel blog called eTramping, they specialise in travelling the world on a budget. I wrote a '5 Day Itinerary To Exploring Scotland Like A Local' based on my knowledge of living in and around the areas I spoke about.
• BookTubeAligning my passion for books and the publishing industry, I decided to start a YouTube channel. Here I am able to talk more casually about my thoughts on books and help others pick their next book. It has also resulted in my learning more of the Adobe Suite mainly Premier Pro and Photoshop.

Work history

Campaign ManagerHarperCollins Publishers
Apr 2019 - Apr 2020Glasgow, United KingdomFull Time

Skills

• Marketing Strategy
• Social Media Marketing
• Email Marketing
• Brand Marketing
• Digital Marketing
• Event Organisation
• Marketing
• Publishing
• Book Publishing

Education

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MLitt Publishing StudiesUniversity of Stirling
Sep 2018Stirling, United Kingdom
A Publishing course that covers the whole process of planning, editing, production, marketing and publication management in print and digital environments.