Strong multilingual (fluent in English, German, French & Spanish) creative communicator with a varied skill set encompassing graphic design, branding, illustration, project management and boundless creative energy. Drawing on my background in international marketing, my creative approach focuses on both the conceptual as well as the aesthetic aspects of communication.
- Passion projects - IllustrationRecuerdos de Valencia | The Spanish city of Valencia has a very special place in my heart as I was lucky enough to spend a few exciting months living there with my bestie in my early twenties. We both have very fond memories of our time there together and this was a birthday present which now hangs on both our walls.
- Making Mexican artisan ice cream look coolBAJO ZERO ("Below Zero") | A Mexican artisan ice cream brand established by a young female entrepreneur from Hidalgo, Mexico who was looking for a friendly, modern and cool identity - pun intended. The brand identity I created is simple and refined with a nod to ice cream scoops, combining aspects of Mexican culture in a modern and elegant colour palette.
- A new service by the NHS to support patients on waiting listsWorthwhile Waiting | Keeping mentally and physically active is a strong contributing factor to overall health. This service offers participants a range of activities across arts, culture, sports and more for them to maintain and improve their overall wellbeing and have a faster recovery. I created a set of fresh illustrations for the website - developed by SladeDesign - conveying a message of positivity and encouragement. Project in cooperation with SladeDesign: https://sladedesign.co.uk/
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Freelance Graphic Designer & IllustratorSelf Employed
Bedford, United KingdomFreelance
Drawing on my background in international marketing, my creative approach focuses on the conceptual as well as the aesthetic aspects of communication. I am able to create strong messages through working with the main Adobe CC (InDesign, Illustrator, Photoshop) or producing content for the digital landscape (After Effects, Premiere Pro). With years of experience in managing international client accounts, I have also sat at the other side of the table which - for my new career direction - provides me with a unique perspective. Since graduating, I have worked as a freelance creative with various courageous entrepreneurs and helped them communicate their ideas with clarity. Through my varied skillset and experience, and ability to communicate, I am able to create strong messages that hit the spot. Making a difference to the world through my creativity is important to me and I am regularly volunteering on creative briefs for a range of charities through the Media Trust. I have created an identity for a Rugby project supporting refugee children, branded a charity bringing people of different faiths together and conceptualised a fundraising campaign for a Safe House helping women live a life free from domestic violence. My full creative portfolio is available here: https://sandrastroppel.myportfolio.com
Communications & Marketing ManagerMcLean Events, Conferences & Media Ltd
Bedford, United KingdomPart Time
This role is focusing on the 'erpecnews' brand - a multi-platform publication. Key challenge: At the heart of this role is establishing and maintaining a clear brand identity, making sure collateral is appealing and cohesive and finding new ways of communicating with the publication’s audience in an ever-competitive environment. Achieved through: • Positioning the publication as a modern, innovative thought leader with an off-the-cuff identity • Developing a visual style that communicates consistently across multiple channels • Creating and improving marketing collateral from a conceptual & stylistic perspective • Strong focus on new media and content creation • Re-design of the print magazine in a collaborative team effort with a view to integrate print, online & video content and offer a more dynamic and exciting reader experience • Setting up an interactive e-book that virtually brings content to life Events: My responsibilities for the events side of the business covered client liaison, operations and working with industry media to develop and foster partnerships. I have helped stage events in 7 countries and managed communications with a highly international clientele.
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- Graphic Design
- Graphic Communication
- Adobe Creative Suite
- Creative Stragegy
- Account Management
BA Graphic CommunicationUniversity of Northampton
- Northampton, United Kingdom
Completed with 2:1 upper division
Foreign Language CorrespondentVocational Business College
- Riedlingen, Germany
Specialising in: German, English, French, Spanish Subjects studied: Business Administration, Communications & Marketing