Hello, I am Santra Navas. I am a digital director and speculative storyteller who uses emerging technologies such as virtual reality, augmented reality and AI-driven systems to find innovative solutions to key societal issues.
I graduated with an MA in Digital Direction from the Royal College of Art in London. Previously, I was working as a lead designer and assistant art director for an interactive mural studio called Mural Lingo in Singapore, during which I worked for global brands such as Google, Red Cross, World Wildlife Fund (WWF), KPMG, Johnson and Johnson amongst others. I am currently working on Maia, an immersive narrative-driven platform that aims to redefine virtual social interactions. Team Maia is collaborating with artists, technologists, storytellers, musicians and more to host events, exhibitions and conferences.
Projects
- Tamar: Virtual Reality ExperienceTamar is an immersive VR journey coupled with a conversational agent that takes viewers through an entity’s experience of anguish and empowerment. Tamar narrates a story of their fight against sexual violence, their world consists of two aspects, Vedana and Samatha. Vedana Vedana is a recreation of Tamar’s traumatic incident. Traumatic experiences make people hopelessly stuck in the past due to triggering memories. Vedana takes you to the room depicting Tamar’s traumatic episode - it is fille
- GOOGLE: EchoesEchoes is an interactive wall mural my team and I created for Google Singapore. As lead-designer and assistant art director for this prestigious project, I endeavoured to develop a design that invites viewers to experience a selection of Singaporean city-icons. Together with projection mapping, we used the theme of a tropical paradise and the principles of basic cartography to stitch the cityscape together. Through touch activation, we were able to integrate sound and projection mapping to creat
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Work history
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UI and Graphic DesignerGravitas International
- SingaporeFull Time
Overhauled brand identity and increased engagement by developing a new
user interface for website and mobile application.
Increased user base by 30% by developing a digital marketing strategy
across Southeast Asian countries.
Served as a key liaison in the company on all matters related to design and
brand management.
Represented the company during conferences and commercial exhibitions.
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Illustrator and Video Editor InternAka Asia
- SingaporeInternship
Completed assigned projects with Jetstar Airways and Costa Coffee handling
prop design and illustrations.
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Skills
- Creative Direction
- Digital Design
- Interaction Design
- Virtual Reality
- Illustration
- Leadership
- UI Design
- AI
- Graphic Design
- Brand Developent
Education
MA Digital DirectionRoyal College of Art
London, United Kingdom
Digital Direction addresses emerging issues in contemporary digital communication and the creative economy. The programme develops skills across four key areas of practice: production, direction, content development and digital media design. The course offers training in coding and programming, VR and AR, 360 video editing, interactive design and AI.
Thesis on Human-AI interfaces: An investigation into the symbiotic relationship between AI chatbots and humans using fictional anecdotes
BA Design CommunicationGoldsmiths, University of London
- Singapore