Work history
Brand Marketing ManagerC
London, United KingdomFull Time
•Spearheaded comprehensive brand strategy and product launch campaigns for an online streetwear brand, developing an integrated marketing mix and digital marketing strategy. Managed omnichannel marketing efforts including e-commerce optimisation, social media marketing, and offline pop-up events, resulting in a 30% increase in brand awareness and customer acquisition.
•Developed and executed content marketing strategies across digital platforms, utilising Canva for visual content creation and Press Loft for media distribution. Implemented SEO/SEM techniques and marketing automation to drive organic traffic and lead generation. Efforts led to a 35% year-over-year increase in engagement rates and a 25% improvement in conversion rates. •Orchestrated influencer marketing campaigns, partnering with over 50 micro and macro influencers to amplify brand messaging. Implemented trackable codes and affiliate marketing strategies, achieving a 210% increase in social following and 5X+ return on investment (ROI).
•Conducted in-depth market research and competitor analysis, developing data-driven marketing strategies and customer personas. Utilised Google Analytics and CRM tools to optimize ad targeting and personalization, resulting in 20% higher click- through rates compared to industry benchmarks. Incorporated emerging trends like AI-driven marketing to stay ahead in the competitive fashion market.
Retail Sales AssociateZARA
- Milton Keynes, United KingdomPart Time
•Achieved 105% of strategic sales targets and 110% of profit goals through customer engagement, recommending tailored products, and executing strategic cross-selling initiatives that contributed to a 25% increase in add-on sales.
•Implemented brand guidelines with meticulous attention to detail, ensuring consistent visual merchandising, brand image, and adherence to service standards, resulting in a 15% increase in customer retention.
•Optimised inventory management through regular level control and collaborated with the visual merchandising team to establish a centralised documentation system for all assets.
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Education
C
C
MScCranfield School of Management
- College Rd, Wharley End, Bedford MK43 0AL, UK
•Thesis: "Unravelling the Nuances: A Quantitative Study of Consumer Perceptions of Fashion Brand Coolness".
•Honours : Recipient of The Course Director's Prize for top performance, Awarded Best Quantitative Thesis Award.
•Key Projects: Consultancy project top team for TEFAL; Introduction and marketing strategies for UK ceramic cookware launch, Sales project for Jacobs UK; Collaborated with top management over 3 months.
•Core Modules: Strategic Marketing & Planning, Big Data Analytics & Insight (JMP, NVivo), Retailing & Omnichannel Management, CRM & Customer Experience, Accounting & Finance for Strategic Marketing, Strategic Sales, Consumer Behavior, Marketing Research.