I am a recent MA Fashion Journalism graduate from London College of Fashion (UAL) with over a year of experience in digital marketing, PR internships, and Fashion Assistant roles.
I am predominantly a writer and creative, mostly interested in talking about fashion, culture, and lifestyle. I love reading books and firmly believe in the power of language and words. I enjoy meeting new people and striking conversations, hoping to find any anecdote/lesson that stays with me forever. I am a keen listener, as well as verbally articulate, something that has helped me establish instant connections with the people I meet. I enjoy engaging with creative people who inspire me to step outside the conventional.
Having worked in a PR and editorial background which involves uncertainty, handling multiple tasks, and overall operating in a fast-paced environment that involves quick thinking on your feet, has equipped me to come up with solutions, analyse my situations with attention to detail, and communicate it in a clear and concise manner.
A self-motivated, creative, and energetic individual with exceptional organisational skills; I am currently seeking new graduate opportunities in this fast-paced environment.
Projects
- ELLE (India) October Digital Cover Shoot - Art x FashionWhen art and fashion converge, something magical happens. Here’s a behind-the-scenes glimpse into our October digital cover shoot. ideographer: Nirvair Singh Rai Styling: Malini Banerji Hair & Make-up: Deepa Verma Model: Mansi, Anima Creative Management Assisted by: Rupangi Grover, Sanya Mahajan (styling) Location: Kiran Nadar Museum of Art
Work history
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Social Media and Marketing Assistant InternIDAL
London, United KingdomInternship
• Successfully increased the company’s engagement rate to 0.38% with a 2K plus in following on Instagram and expanded its reach on TikTok in a span of 2 months.
• Proactively suggested and identified opportunities for partnerships to in- crease the agency’s awareness in the United Kingdom via events, traditional media, digital titles, influencers, like-minded brand partnerships, etc.
• Successfully managed marketing and influencer budgets for Instagram and Facebook without compromising on the quality of content. Instagram in- sights and analysis tools were referred to before designing post schedules for an optimised reach.
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Fashion AssistantELLE
Delhi, IndiaFull Time
• Joined the team during the COVID-19 pandemic and took on responsibilities and company induction working from home.
• Lead and successfully implemented a digital campaign on Instagram ‘#Ellle- Fashion- Cuts’, a weekly digital update for trends as a replacement for the magazine’s monthly style pages; Increased digital coverage by 7%.
• Primarily worked on managing the fashion cupboard, organizing stock and press for multiple shoots a week. Have strong experience using Xtracker, Fulcrum, and TMR to call in stock, searching the buy, checking stock levels.
• Assisted the team on editorial, social media, and creative solutions shoot. Extremely experienced with international shipments and creating carnets.
Skills
- Adobe Indesign
- Photoshop
- Abobe Illustrator
- Advanced Excel
- Microsoft Word
- Team Leadership
- Strategic Communications
- Branding
- Teamworking
- Analytic Skills
Education
Master of ArtsLondon College of Fashion, UAL
London, United Kingdom
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Bachelor of Arts (BA) Nottingham Trent University
Nottingham, United Kingdom