About me

Editor, content/copywriter and journalist. I am happy writing both digital and longer form features for print, as well as researching, interviewing and compiling listicles. My beat is fashion, travel and culture. Check out my website saradarling.com

PostsProjectsExperienceTeam

Projects

• 1

  Copywriting for John LewisChristmas campaigns, supplier funded content and email marketing
• 20

  Boxing factory featutreThe KOL Social Feature article on the grass roots boxing scene in West Africa.
• 8

  WHY SECOND HAND FASHION IS ALWAYS IN FASHIONI have always had an affinity with second hand clothes. Maybe it's because I'm the youngest child...
• 1

  WHY FASHION WEEK NEEDS A FACEA REVIEW OF THE FIRST EVER DIGITAL LONDON FASHION WEEK FOR INTO_VIEW MAGAZINE
• 1

  Get Back To Nature At The Tivoli Ecoresort, Praia do Forte, BrazilSalvador da Bahia in northeast Brazil is an idyllic destination for lovers of wildlife, ecotourism and unparalleled natural beauty. Coupled with traditional, five star luxury accommodation, it offers a relaxed and authentic vacation. https://citizen-femme.com/2020/01/14/get-back-to-nature-at-the-tivoli-ecoresort-praia-do-forte-brazil/
• 1

  EMBRACE YOUR WELLNESS IN ST LUCIAYou don’t have to go halfway around the world to release your happiness endorphins, but if wellbeing and finding elusive inner peace is on your agenda, Saint Lucia offers a natural tonic and provides the perfect option for those who want to mentally re-charge and zen out. https://citizen-femme.com/2019/11/15/why-st-lucia-is-the-next-spot-for-wellbeing-citizen-femme/

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Work history

CopywriterJohn Lewis & Partners
Sep 2023London, United KingdomFreelance
I wrote Black Friday, Christmas and January sales web copy.
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CopywriterThe Bicester Village Shopping Collection
Sep 2022Oxford, United KingdomFreelance
I worked on a contract with the Marketing Dept to produce print and web collateral.

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Skills

• Writing
• Editing
• Blogging
• Travel Journalism
• Wordpress
• Interviewing
• Fashion Journalism

Education

U
U
Media and CommunicationsUniversity of West England, Bristol
Jan 1992 - May 1995Bristol, United Kingdom
2:1 BA Hons