Projects credited in
- adidas #NeverFollow feat. Paul PogbaFor years, Football brands have placed the game’s top players on a pedestal, encouraging every young fan’s natural aspiration to follow in the footsteps of their idols. Launching adidas’ new ‘Stadium to Street’ product offering, ‘Never Follow’ is a campaign which breaks that convention, with the brand and its stars challenging young football consumers to create their own path rather than imitate their heroes. In a film series that places the young football ‘creator’ as the unseen hero, we’ve mes5
- HOW THE ADIDAS SUPERCOURT BECAME AN INDUSTRY STANDARDA blank canvas. A wardrobe staple. A timeless design. The adidas Originals Supercourt, the newest addition to the brand’s Home of Classics collection is a stylish rift on the classic Supercourt silhouette. Sporting the subtle perforated 3-Stripes on a crisp leather upper and a sock lining in linen, the new Supercourt is a throwback to the archive of classic sneakers that broke records and rules for generations. Distilling five decades of iconic adidas style, the Supercourt is the quintessentia13
- Adidas x Creative Debuts Superstar ShowcaseThis project involved 25 London artists creating a custom design on a classic pair of white Adidas Superstar trainers. Using the shoe as our canvas we each created a design with no limits. My design focused on my passion of empowering women through body and mind - with some cheeky illustrations of bums and boobs to represent the female form. The customised trainers were on display in the new Adidas flagship store on Oxford Street from 13th - 17th Feb.
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