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Develop and manage social media marketing campaigns to maximise brand exposure. Create and curate website content and SEO to increase web presence; increased user Session Duration by 30% in first month. Monitor and assess analytics, and targeting strong growth.
Organised mentoring scheme for the School, including: recruiting a diverse team of mentors, exponentially increasing mentee attendance and participation through increased promotion and outreach efforts, and coordinating logistics. Fostered community building within the school by increasing student interaction.
Produced, wrote, filmed, and edited digital video projects including commercials, narrative short films, corporate films, and event videography. Budgeted and scheduled projects, generally acting as First Assistant Director on set, managing a large team to make sure projects ran smoothly and efficiently to schedule in a high-demand environment. Designed and deployed multimedia digital marketing campaigns.
Created, updated, and maintained company websites. Deployed internet marketing campaigns through Google AdSense, Facebook, and direct email marketing. Monitored analytics, click-throughs, and customer conversion. Significantly improved Search Engine Optimisation (SEO) and conversion from internet browsing to in-person visits to company office and model homes.