About me
Over 8 years’ experience leading and managing marcom projects within the creative and charity sectors including project and budget management, business development and capacity building. I am now looking for a new role as part of a team that will enable me to use and further develop my skills in digital media and communications with a particular focus on strategy development that enhances the digital experience of users.
Work history
Press Publicist
London, United KingdomFull Time
brand awareness and engagement within luxuries to target audiences across the USA, Asia and EMEA. Working closely with the wider team to develop relationships with brands including the British Fashion Council, the BBC, Champagne Pommery, Loewe, Design Miami, Notting Hill Carnival Trust, and the Hospital Club to create new projects that engage the target audiences.
• Managing Teams: Responsible for managing all PR agencies and external communications partners ensuring each project’s objectives are achieved. Supervising a team of 4 staff members as part of the Communications Department ensuring the organisation’s activities are communicated effectively, and monitoring and reviewing reports based on our weekly activity.
• Audience Development: Reviewing digital media trends and data to identify new opportunities to promote the brand across digital platforms including social media. This includes creating engaging content to drive traffic to the website such as writing and sharing articles, introducing guest editors to the brand, and producing video content. My work has resulted in increasing the social audience by 120k followers within a year bringing the total number of followers up to 244K.
• Public Relations: Overall responsibility for managing all PR activity for the organisation including identifying PR opportunities, training staff, representing the brand during events, managing press enquires, writing press releases, and preparing briefing documents and press packs. This has resulted in successfully increasing press coverage to an average of 50 mentions per month in comparison to the previous year. Coverage has included the BBC, The Guardian, The Telegraph, It’s Nice That, Wallpaper, Metro, The Evening Standard, Design Milk, and International Business Times.
• Content Development: Using own initiative to identify international PR opportunities and creating content to raise brand awareness. I have written several articles for the Crafts Council and contribute to our weekly e-newsletters. I ensure the copy is SEO optimised and have overall responsibility for ensuring our corporate identity is adhered to. Articles I have written include interviewing artists such as Carl Clerkin, James Auger and Jimmy Loizeau, and reviewing trends at London Fashion Week. I have produced a range of films including The Craft of Carnival and Collect 2017.
Brand Consultant
London, United KingdomFreelance
• Strategy Development: Working as a freelance consultant to advise various organisations on sector trends, brand positioning, and potential growth opportunities. Some organisations I have worked with include Subculture Tours (Travel and Tourism); Oddkingdom (Creative Agency); PINS (Artist and Creative Agency); Sohology (Arts and Culture); AML Creatives (Fashion); and Sally Ibrahim (Beauty)
• Communications: Supporting and advising clients to develop a range of online and print marketing material to promote their businesses as well as rebranding opportunities if appropriate. In the case of Subculture Tours, I offered further support by creating a competitive and seasonal pricing structure to promote the brand’s e-commerce services. I also assisted to design marketing material to promote the offers and organised a range of PR stunts to raise brand awareness.
• Copywriting: Working with clients to identify the tone and style of their brands in order to draft timely SEO optimised copy for digital and print. Some of the copy I have supported to create include product descriptions, blog posts, press releases, social media posts, and proofreading various types of copy.
• Monitoring & Reporting: Writing reports of my findings and forming recommendations for each client included a review of each of the brand’s positioning, potential areas of development and growth, and clear communication and marketing recommendations.
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Skills
- Press
- Publicist
- Socia Media
- Influencer Engagement
- Events
- Fashion
- Adverising
- Copywriting
- Production/project Management
- Editor
Education
MAUniversity of The Arts London (UAL)
- London, United Kingdom
• International Human Rights & Humanitarian Law
• Advocacy Skills & Campaigning Tools
Education
- London, United Kingdom
• Specialising in working with vulnerable children and young people
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Awards
Certificate in Digital MarketingUniversity of The Arts London (UAL)
• Understanding users’ behaviours and journeys
• Digital tools, advertising techniques & platforms
• Branding & Marketing
• Business development models including Sequoia Capital framework, Osterwalder’s Canvas, & Leanstack
• Optimisation & Analytics
(PTLLS) Level 3 Award in Education & TrainingUniversity of The Arts London (UAL)
• Qualified trainer qualification+ Show more