ABOUT ME
Originally from Naples, Sara Latella is the creative communicator you were looking for.
Latella works in the field of communication from the analytical and creative perspectives between Milan and London.
Latella graduated with honours in International Relations at LUISS, Rome. Later, she obtained a MA in Marketing at HULT American Business School in London. There, she attended few short courses in Art Direction and Fashion Journalism at Central Saint Martins. During the pandemic, forced to move back to Italy, she started to exploit her creativity, and created a portfolio just for fun. Thanks to that, she was awarded with a scholarship at IED, Milan. There, she completed a Master’s degree in Fashion.
STYLING
Latella worked first as an assistant for Lotta Volkova, Ramona Tabita, Viviana Volpicella, Serena Pompei, Stefano Guerrini and Marco Dellasette.
Now, Latella works with Magazines such as L’Officiel Italia, Vogue Hong Kong, SCHON Magazine, CAP74024, MMScene, Contributor and many others. As for commercial work, Latella handles e-commerce styling for the brands Dsquared2, Vic Matie and her main client RINASCENTE; and Still Life Styling for the brands Dsquared2, GDCS and Zegna. Latella also worked at the creation of advertising campaigns for the brands Vicolo, BESILENT, GDD Denim, and the multi-brand luxury shop Giugliano UOMO.
JOURNALISM
Latella first assisted the journalist Cristina Manfredi in researching and writing content for the project (ContemporaneA). Now she writes about fashion for the online magazine Eclettico Magazine. Latella is also training to become a journalist, covering foreign affairs, current affairs, culture, art and lifestyle for XXI Secolo.
COMMUNICATION/MARKETING
In the field of marketing, Latella worked first as a Communication and Pr assistant for BESILENT, a lifestyle menswear brand, for a year. After completing her MA, she started working for MARCO DAL MASO, a London-based high-end jewellery brand. Latella is now working as a freelancer with the bag rental start-up Sisterly.
For Marco DAL MASO, Latella developed email-marketing campaigns (Mailchimp and Klaviyo); created PPC campaigns (Google Ads); created content (photo and video editing) and scheduled content for MDM Channels including Organic Social (IG, IGS, IGTV, Facebook); generated engaging copy; analyzed competitor’s strategies (worldwide); measured marketing strategies’ effectiveness (Key Performance Indicators).
For Sisterly, Latella is writing articles on the blog website (according to SEO). Managing and scheduling content; monitoring social media traffic and engaging online users. Launching and managing paid social ads, including boosted posts, carousel ads and videos with Facebook Manager (+ 500 app installations in the 60 days).
Work history
S
S
Digital Marketing ManagerSisterly
Milan, ItalyFreelance
Being involved in the content creation & production (from the research, to writing and styling). Planning (Content calendar) and managing content on Social Media Platforms (Meta, TikTok & Pinterest). Generating engaging copy. Writing articles for the blog (according to SEO). Monitoring social media traffic and engaging online users. Community management (likes, comments, responding to messages, spam monitoring and removal). Launching and managing paid social ads, including boosted posts, carousel ads and videos with Facebook Manager (+ 500 app installations in the last 60 days - for the luxury bag rental startup Sisterly).
F
F
STYLISTFreelance
Milan, ItalyFreelance
Creating and writing concepts; researching and creating moodboards; dealing with PR Officies for editorials published in fashion magazines (Vogue Hong Kong; L’Officiel ITALIA; Schon Magazine; CAP 74024; PAP Magazine; RollUP Magazine; Contributor Magazine). Styling for Ecommerce (RINASCENTE; GCDS FW22; GCDS FW23; & GCDS Still Life SS23 e-commerce; Zegna FW23; Dolce & Gabbana SS23; Dsquared2 Donna FW22, Accessories & Dsquared2 Bambino FW23; Vic Matiè SS22; Boglioli Official FW22; Double J SS22M; BESILENT SS21 & FW21).
Styled the Ad Social Campaign and e-commerce (for the luxury multi-brand boutiques Giugliano Boutiques). Styled the artist Anice (Universal). Styled the artist Holden.
+ Show more
Skills
- Marketing
- Social Media Marketing
- Marketing Strategy
- Creativity
- Detail Oriented
- Picture Editing
- Photography
- Art Direction
- Styling
- Editing
Education
L
L
Bachelor's Degree in Political Science and International RelationsLUISS Guido Carli University
Rome, Italy
BSc Political Sciences and International Relations (First-Class Honours 1:1)
Relevant modules: Communication Studies, Journalism, Contemporary History, Philosophy, Sociology, International and European Law, Economics.
Dissertation Title: “Building political leaders: how to deceive voters with communication techniques” (Communication Studies, Prof. Michele Sorice)
I
I
Master's Art Direction & StylingIED Milano
- Milan, Italy
Fashion Journalism, Fashion Photography, Photo set, Photoshop & Indesign, Womenswear, Menswear & Still Life Styling.
+ Show more
Awards
Google Ads Search Certification.Google
Google Ads Search Certification.ieltsIELTS
IELTS – Overall Score 6.5 (Listening 7.0; Reading 7.5; Writing 5.5; Speaking 6.5) - London, May 23, 2019.