About me

I have been working in Tech/Digital all my career, and in 2015 I co-founded We Give Digital Services, a digital agency helping businesses and charities to navigate the digital transformation. My special edge is combining a tech/IT background with Marketing and Communication skills to help brands achieve their best.

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Projects

• Colere Infinite MountainColere Infinite Mountain is a new ski lift that takes you to more than 2,200 meters above sea level, below the northern slopes of Presolana, by Bergamo. WGDS is working on the Branding & Marketing project of the New Colere, in collaboration with Ideogramma - https://www.ideogramma.com/ - a leader agency in visual identity systems, digital and web design, video, publishing,
• Il Circolo London - Italian Cultural AssociationA complete re-branding from the logo to the design and development of a new platform that includes an in-all system of booking events and memberships e-commerce.A complete rebranding, including logo, design, and development of a new platform with an all-in-one system for booking events and memberships e-commerce.
• Moving to Italy - Branding & Web DevelopmentWGDS developed Brand & Website for the first edition of Moving to Italy, an event organised by the Italian Chamber of Commerce, that will cover live seminars, discussions, and practical advice spanning from the different visa, residency, investment and tax options available to those moving from the UK to Italy.
• Re-branding and re-thinking WorkSpa- Holistic solutions for employee wellbeingWGDS has started to work with WorkSpa in March, and we are working together to position the brand, from SEO optimization to Web re-design, PPC and SM Marketing Strategy
• Re-branding & website developmentBGB Weston operates as a financial services firm and came to WGDS to ask them to re-positioning the company with two separate divisions- investment management and corporate finance advisory services and build a professional and consistent website
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  How to build a strong brand identityRoberta Zaccaria and Sara Mirone, WGDS founders, have given an interview to ICCIUK about how good digital design and efficient architecture play an instrumental role in building a strong brand identity and, consequently, a company’s growth and success. Brand Identity Q: With an ever more increasing shift towards digitalisation, you give digital services that have now become fundamental for a company’s establishment and growth. Could you explain what your services consist of and how design and ar

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Work history

MARKERTING STRATEGISTWE GIVE DIGITAL SERVICES
May 2015London, United KingdomFull Time
I am the co-founder of https://www.wegiveit.co.uk/, which began as a video platform aimed at connecting donors with charities, and recently pivoted to offer CSR and digital marketing services for charities and ethical businesses. I was asked to join the team in 2015 as a co-founder to be their IT & Marketing Director, in charge of building the portal and optimising our online footprint. Over time, my role has evolved into providing digital marketing advice and support to our clients. Main responsibilities and achievements • Manage the IT and Marketing team (3 people) for Wegiveit portal and social channels. • Create a community of 70 charities and ethical businesses. • Carry out Digital audit to both charities and businesses. • Integrate CSR in the Digital Marketing Strategy • Deliver Digital Workshops tailored to clients’ needs.

Skills

• Digital Marketing
• Digital Management
• Digital Analysis
• Digital Branding
• Digital Advertisement
• Digital Advertising
• Augmented Reality
• Google Analytics
• Social Media Marketing
• Digital

Education

U
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MASTER DEGREE ELECTRONIC ENGINEERINGUniversity of Bologna
Aug 1991 - Sep 1996Italy
Digital Marketing Strategy- Project Manager - Digital Innovation