Sara Richardson

Marketing and Events

London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

I am a driven, hard-working, highly organised and creative person, and pride myself on my relationships with others and my professional nature. All of my previous roles have required prioritisation and a level of flexibility to continually shift these priorities. I see resourcefulness, organisation, respect and determination as key attributes to being successful in my roles. I have both managed teams and been managed myself and found that the balance between these has been key to a successful working environment.


  • Event Management
  • Project Management
  • Complex Travel
  • Social Media
  • Copywriting
  • TV Radio
  • Strategy
  • Administration
  • Personal Assistance

People I’ve worked with

Companies I’ve worked with

  • Serpentine Galleries

    Serpentine Galleries

    • Arts and Culture

Work history


Personal Assistant

Open Creates

Sep 2016
  • London, United Kingdom
  • Full Time
  • • Manage the C.E.Os.’ and C.O.O.’s diaries, ensuring that all background information and documentation for meetings is available to them as soon as possible, taking into account – and including arrangements for – travel and meals where necessary. • Co-ordinate large scale and smaller internal events and conferences (up to 10 per year for up to 500 guests) • Book and coordinate national and international flights, accommodation and other transport for all staff (including large attendance intentional conferences). Prepare detailed itineraries and organise visas and currency where required. • Coordinate Open’s attendance at the IFC & IOF conferences and any other industry events/conferences when requested. • Meet the C.E.O.s and C.O.O. daily to run through schedule and actions, providing documentation where possible and making any changes suggested by Directors. • Act as gatekeeper for the C.E.O.s and C.O.O. – prioritizing calls, meetings and other tasks in respect of the planned schedule. • Act as a representative for the C.E.O.s and C.O.O. when requested – attending meetings, taking calls and relaying all relevant information. Establish positive relationships with any directors’ visitors to the office. • Coordinate the regular internal meetings - prepare and supply agendas at least 48 hours in advance and ensure rooms are booked. Organise refreshments and drinks for each meeting. • Take minutes at the above meetings and any additional meetings required by the C.EO.s and C.O.O. Send minutes to the chair for approval on the same day and circulate within 24 hours. • Screen the C.E.O.s’ and C.O.O.’s email for tasks/meetings, discuss actions to be taken and manage their compliance with deadlines. • Schedule C.E.O.s’ and C.O.O.’s regular meetings internally and contact high-level executives for external meetings. • Provide support to C.E.O.s and C.O.O. in research as required. • Process expenses for C.E.O.s and C.O.O. • Maintain the C.E.O.s’ and C.O.O.’s Client List, making sure regular meetings are set up with senior clients.


Personal Assistant

Lime Pictures

Jun 2016 - Aug 2016
  • London, United Kingdom
  • Full Time
  • Temporary Contract • Provide full diary management, full administrative and executive assistant support for Kate Little (Managing Director), Claire Poyser (Managing Director) and Phil Harris (Head of Entertainment) • Assisting with Production, Location and Casting • Screen all incoming telephone calls, emails and post, taking appropriate action as required • Organise UK and international travel bookings and itineraries, working to secure best prices • Book client breakfast meetings, lunches and dinners and awaydays, keeping up to date with suitable venues • Ensure expenses claims are submitted in a timely and accurate fashion • Assist with meeting room bookings and management and meet and greet visitors as required • Ensure daily liaison with colleagues and clients is professional and courteous • Co-ordinate events requested by the MD booking venues in line with agreed budgets • Undertake other duties which are reasonable and appropriate to the post


Personal Assistant

Serpentine Galleries

Jun 2015 - May 2016
  • London, United Kingdom
  • Full Time
  • Reason for leaving: Resignation of Director • Responsible for leading and managing the high performing office of the Director and supporting her in delivery of her priorities.
 • Organising and assisting with events including Council Dinners, Art and Architecture Exhibitions and Openings, Fundraising Events, Art and The Summer Party. • Making proactive decisions and taking initiative on decisions directly relating to the Director’s office and operations. • Liaise with external partners to assist the Director including the City of London, press departments and key clients. • Assisting the Director in planning, coordinating and prioritising her time accordingly to ensure deadlines are met and to manage her priorities. • Working closely with the co-director’s team and other gallery staff across all departments including Development, Exhibitions and Operations.

 • Line manage three junior staff, directing and managing their workload, delegating responsibilities from day to day to long term procedures and tasks, responsible for hiring and managing any issues. • Overseeing all incoming and outgoing communications including mail, inbox management, drafting and editing of correspondence.
 • Diary management including national and international travel, accommodation, visas and itineraries. This often requires last minute additions, changes or complete rescheduling.


Talent Manager

Profile Talent Management

Nov 2014 - Mar 2015
  • Melbourne, Australia
  • Full Time
  • Reason for leaving: To move back to the UK • Overseeing all aspects of career development for up to 16 high profile lifestyle entertainment clients including Hamish and Andy, Pallavi Sharda and Sonia Kruger including contract negotiation and branding alliances. • Pitching talent for new concepts and projects and securing opportunities including endorsements with Taltarni/ Clover Hill Wines and Moomba Festival 2015 as well as multiple TV and Radio projects and advertisement deals. • Developing relationships with key partners in TV (Channel 7, Channel Nine, Channel 10, Foxtel and ABC), Radio (Nova Entertainment, Southern Cross Austereo), PR, Branding and other fields.
 • Working with talent and partners to coordinate complex schedules, projects and logistics including diary management and complex travel arrangements. • Working across multiple projects simultaneously, keeping highly organised and responding promptly. • Dealing with incoming corporate enquiries for all talent and responding efficiently and appropriately. • Using contacts and resources to source and arrange unique, high-end and in-demand items and experiences.


Account Executive

MTA Entertainment and Events

Jan 2014 - Nov 2014
  • Melbourne, Australia
  • Full Time
  • Reason for leaving: Headhunted for role at Profile Talent Management • Organising and coordinating events ranging from private high end dinners to 1000+ Gala Events • Working with clients in an agent role including creating promotional material (i.e. Website, biographies). • Securing exclusive opportunities for clients upwards of $50,000 AUD • Identifying and implementing current event trends and entertainment industry innovations.
 • Liaising with clients and acts directly - respecting relationships in place and position of client and artist in the marketplace.
 • Developing and maintaining social media networks - Facebook, Instagram, Websites and LinkedIn. • Maintaining database, suggesting and implementing new systems to improve efficiency and output. • Creating and compiling EDMs - tracking effectiveness and altering as required.


Agent / Talent Manager

Ralph Carr Management

Feb 2011 - Dec 2013
  • Melbourne, Australia
  • Full Time
  • Reason for leaving: Headhunted - Promotion • Assisting up to 6 clients and the Managing Director with day to day schedules, diary management and complex travel arrangements (including Private Jets and First Class Travel).
 • Organising and overseeing high profile and high budget events including charity galas for over 1000 guests, national tours, album campaigns, sporting and social events, requiring precise time and budget management skills. • Responsible for the day to day and long term schedule of high profile celebrities and clients including public relations, press releases, seeking out new career opportunities, booking and seeing through corporate shows, payments, calendars etc
 • Liaising with Managing Director’s and Clients’ guests, including high profile internationals - ensuring all requirements and expectations are met. • Development of client promotion through media, online, visible and non-visible strategies, street promotion etc. Developing and maintaining Online and Social media strategy for all clients and company via Twitter, Facebook, Instagram, Websites etc
 • Working with high profile companies and high level staff e.g. Sony Music, LiveNation, The Victoria Racing Club, Network Nine, Network Seven, Nova Entertainment, Crown Casino, The Star • Developing relationships with key partners and important contacts i.e. Journalists, PR Executives, CEO’s and MD’s of multinational companies.



QTS and Masters in Leadership in Education

Teach First

Jun 2008 - Jul 2010
  • London, United Kingdom
  • Teach First (with Canterbury Christ Church University and University of London) 2009 Qualified Teacher Status and Masters in Leadership in Education


BA(Hons) English American Literature 2:1

Loughborough University

Sep 2005 - Jun 2008
  • Loughborough, United Kingdom


A Levels

Teach First

Sep 2002 - Jul 2004
  • London, United Kingdom
  • English, General Studies, Economics, Biology



Frensham Heights School

Sep 1999 - Jul 2002
  • Farnham, United Kingdom
  • English Language (A), Literature (A), French (A), German (A), Maths (A), Drama (A), Science (BB), Art (C)