I am a London based freelance graphic designer and art director working for fashion, home and arts organisations. I am able to unite brand communications to create a strong and consistent design through print, online, art direction and styling.
Reported to the Head of Marketing as the only Graphic Designer on the team and held responsibility of all final approval, travelling to Germany to liaise with Mohn Media (the largest printer in Europe) • Produced catalogues for the French Connection brand as well as Great Plains from initial conception to art working print ready files through to final on-site approval • Used extensive analysis of sales from past catalogue designs to develop and refine concepts seasonally in order to maximise sales • Managed the production and design of catalogues for French Connection’s Japan and America offices, liaising extensively with remote colleagues to drive delivery against deadlines
• Reported to the CFO and Creative Director and produced mail order catalogues, print management, point of sale and window graphics as the sole in-house Graphic Designer • Management of critical path to ensure suppliers met the season launch date to meet budgets structures • Maintained the company corporate identity from point of sale and packaging to promotional mailings Key Achievements • Established in-house processes following the rapid departure of the original Graphic Designer • Sole responsibility for approving artwork at the printers for print runs in excess of two million copies
RSA student design award for structural packaging