Sara Roberts

Graphic Designer, Art Director & Photographer

London, United Kingdom
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About me

I have the ability to unite brand communications to create a strong and consistent design through print, online, art direction, styling and visual merchandising Experienced in producing engaging creative campaigns, layouts and imagery, I always looking to drive innovation and strategy. I love to design creative solutions and deliver brand design that deliver brand equity with integrity. Having gathered diverse experience across luxury, fashion, museum, home, and premium food sectors, I have a tangible track record of delivering superior results in design, branding, and communications.

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  • Fashion
  • Print Design
  • Art Direction
  • Typography
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Photoshop
  • Project Budget Management
  • Indesgin
  • Visual Merchandising
  • Photography
  • Graphic Design
  • Creative Art Direction
  • Adobe Create Suite
  • Packaging Design
  • Brand Developent
  • Project Planning
  • Brochures
  • Direct Mail
  • Vector Illustration
  • Window Display
  • Trend Analysis
  • Creating Moodboards
  • Ideation
  • Corporate Identity
  • Project Management
  • Layout
  • Art
  • Retail
  • FMCG
  • Merchandising
  • Luxury
  • Strategy
  • Consulting
  • Conceptual Thinking
  • Research
  • Advert Design

Companies I’ve worked with



    • Retail
  • G

    Godiva Chocolatier

    • F

      French Connection

      • C

        Crew Clothing Company

        Work history


        Senior Freelance Graphic Designer and Art Director

        Em Dash Design

        May 2007
        • London, United Kingdom
        • Freelance
        • Working with a diverse set of clients, I presented creative design solutions from initial sketches to final execution to Owner/Founders, CEOs, Creative Directors, Heads of Brand and Marketing.


        Creative Manager

        Crew Clothing Company

        Feb 2019 - Jul 2020
        • London, United Kingdom
        • Full Time
        • Reporting into the Head of Brand and CEO, I led the entire creative team, freelancers and third party suppliers. Setting creative tone and direction for all imagery, ensuring it is inspiring, informative and meets commercial requirements whilst delivering objectives originally set out by Product Design and Marketing teams.


        Head of Visual Merchandising

        Godiva Chocolatier

        Nov 2016 - Aug 2018
        • London, United Kingdom
        • Full Time
        • Headed up the Visual Merchandising team with two direct reports. Reported to the Country Manager and CEO.


        Lead Graphic Designer

        French Connection

        Feb 2004 - May 2007
        • London, United Kingdom
        • Full Time
        • • Reported to the Head of E-commerce. • Managed the design and production of the seasonal catalogue and held responsibility for all final approvals. • Art directed still life photography to create engaging visuals to sit alongside campaign assets. • Developed strong relationships with the international offices (Japan and America).


        Graphic Designer


        Apr 2003 - Sep 2004
        • Swansea, United Kingdom
        • Full Time
        • • Reported to the CFO and Creative Director and produced mail order catalogues, print management, point of sale and window graphics as the sole in-house Graphic Designer • Management of critical path to ensure suppliers met the season launch date to meet budgets structures • Maintained the company corporate identity from point of sale and packaging to promotional mailings Key Achievements • Established in-house processes following the rapid departure of the original Graphic Designer • Sole responsibility for approving artwork at the printers for print runs in excess of two million copies



        Sep 2016 - Sep 2018
        • Brighton, United Kingdom
        • I have a masters qualification in fine art photography. My practice is an investigation of beauty, time and memory where truth and fiction, real and imagined are intertwined to create a new reality. I explore photographic traditions including portraiture, still life, and landscape. More recently, I have been drawing upon my own experiences to explore these themes, investigating her mixed Welsh and Turkish parentage. It is through them and the family’s rich history of storytelling that I investigate my place in the world and the dynamic of western and eastern culture.


        Aug 1999 - Jun 2002
        • London, United Kingdom
        • During my degree at Central Saint Martins I had the opportunity to work on briefs set by companies such as Diesel and illy coffee. My work has been exhibited at the Milan Furniture Fair and the Association of Photographers. While I was at Central Saint Martins I won the Royal Society of Art Student prize for structural packaging which led to a four month internship with Unilever UK.



        • RSA student design award for structural packaging