Sara Roberts

Graphic Designer, Art Director, Visual Merchandiser

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Art Director - Creative Director


About me

I am a highly creative, innovative and concept-driven Graphic Designer, Art Director and Visual Merchandiser with comprehensive experience gained from working in luxury fashion retail, food and arts organisations. I am able to successfully produce creative design solutions to brief in fast-paced, problem-solving environments. My particular expertise includes providing design for window displays, packaging design, point of sale (POS), advertising, catalogue and brochure layouts (with a keen eye for typography) and logo design. I also produce graphics for websites including concepts to maximise impact, homepage banners, PPC banners and marketing emails. I have Art Directed and produced photoshoots for studio and location, which includes casting, location scouting, commissioning photographers, hair and make-up artists, stylists and retouchers. I have also photographed, styled and art directed for creative still life shoots. I am also skilled in producing creative window schemes which strengthen corporate brand identity and I am able to communicate the USP of the product through storytelling. I can direct the merchandising in a store environment so that there is consistent visual communication through all customer touch points. I am an experienced project manager who is able to plan and manage a schedule of work as well as being able to commission print, vinyl, designer- and model-makers to ensure a project is delivered on time and to brief. I produce highly creative design solutions across different media from visualising three dimensional installations to print and digital graphics. I am up to date with current trends in retail, design and art. I have excellent communication, commercial and strategic skills which I utilise to build strong relationships up to Board level.

Locked Pro Plan feature


  • Fashion
  • Packaging
  • Print Design
  • Art Direction
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Logo Design
  • Illustrator
  • Photoshop
  • Project Budget Management
  • Indesgin
  • Visual Merchandising
  • Photography
  • Graphic Design
  • Creative Art Direction

Companies I’ve worked with

View all
  • F

    French Connection

    • T


      • E

        Em Dash Design


        Work history


        Senior Graphic Designer

        Em Dash Design

        Jul 2007
        • London, United Kingdom
        • Freelance
        • I am a London based freelance graphic designer and art director working for fashion, home and arts organisations. I am able to unite brand communications to create a strong and consistent design through print, online, art direction and styling.


        Graphic Designer

        French Connection

        Feb 2004 - May 2007
        • London, United Kingdom
        • Full Time
        • Reported to the Head of Marketing as the only Graphic Designer on the team and held responsibility of all final approval, travelling to Germany to liaise with Mohn Media (the largest printer in Europe) • Produced catalogues for the French Connection brand as well as Great Plains from initial conception to art working print ready files through to final on-site approval • Used extensive analysis of sales from past catalogue designs to develop and refine concepts seasonally in order to maximise sales • Managed the production and design of catalogues for French Connection’s Japan and America offices, liaising extensively with remote colleagues to drive delivery against deadlines


        Graphic Designer


        Apr 2003 - Sep 2004
        • Swansea, United Kingdom
        • Full Time
        • • Reported to the CFO and Creative Director and produced mail order catalogues, print management, point of sale and window graphics as the sole in-house Graphic Designer • Management of critical path to ensure suppliers met the season launch date to meet budgets structures • Maintained the company corporate identity from point of sale and packaging to promotional mailings Key Achievements • Established in-house processes following the rapid departure of the original Graphic Designer • Sole responsibility for approving artwork at the printers for print runs in excess of two million copies



        Sep 2016 - Sep 2018
        • Brighton, United Kingdom
        • I have a masters qualification in fine art photography. My practice is an investigation of beauty, time and memory where truth and fiction, real and imagined are intertwined to create a new reality. I explore photographic traditions including portraiture, still life, and landscape. More recently, I have been drawing upon my own experiences to explore these themes, investigating her mixed Welsh and Turkish parentage. It is through them and the family’s rich history of storytelling that I investigate my place in the world and the dynamic of western and eastern culture.


        Aug 1999 - Jun 2002
        • London, United Kingdom



        • RSA student design award for structural packaging