About me

I have the ability to unite brand communications to create a strong and consistent design through print, online, art direction, styling and visual merchandising Experienced in producing engaging creative campaigns, layouts and imagery, I always looking to drive innovation and strategy. I love to design creative solutions and deliver brand design that deliver brand equity with integrity. Having gathered diverse experience across luxury, fashion, museum, home, and premium food sectors, I have a tangible track record of delivering superior results in design, branding, and communications.

QuestionsProjectsExperienceTeam

• Can anyone recommend a part time UX course?
• I'm looking for a Wordpress developer for a project I am quoting for. The client requires some interactive elements to the site.
• Does anyone use an umbrella company? If so, who would you recommend?

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Projects

• 10

  Art Direction for M&CoCreative still life photography to work alongside the lifestyle shots to vary the pace of the book.
• 2

  Bertie Wooster campaign shootMy brief was to give this new brand a visual identity ahead of it launch in 2016. I organised production for the shoot and art directed. Bertie Wooster is a menswear brand with designs classic English tailoring with a contemporary twist.
• 8

  Illustration for Roderick CharlesIllustrations based on vintage posters were a creative solution for an end of season sale. The posters were used in store and online.
• 1

  Marie-Chantal Children brochure designCreating the concepts and implementing the design for the seasonal Marie-Chantal Childrens brochure. The design is clean and easy for their customer to use and also includes playful elements such as the type and graphics.
• 2

  Art Direction for Kew 159 (part of the Jigsaw group)Shooting on the island of Majorca using various locations for lifestyle and sill life photography which was used across print, web and in store graphics.
• 1

  Visual Merchandising CNY x GodivaChinese New Year scheme, which gave the customer the opportunity to pick a red envelope if they had spent over £30. Each envelope contained a prize and was a key sales driver after Christmas trading. 

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Work history

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Creative DirectorSara Roberts Creative
May 2007London, United KingdomFreelance
Working with a diverse set of clients, I presented creative design solutions from initial sketches to final execution to Owner/Founders, CEOs, Creative Directors, Heads of Brand and Marketing.
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Creative ManagerCrew Clothing Company
Feb 2019 - Jul 2020London, United KingdomFull Time
Reporting into the Head of Brand and CEO, I led the entire creative team, freelancers and third party suppliers. Setting creative tone and direction for all imagery, ensuring it is inspiring, informative and meets commercial requirements whilst delivering objectives originally set out by Product Design and Marketing teams.

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Skills

• Fashion
• Print Design
• Art Direction
• Typography
• Brand Identity
• Design
• Logo Design
• Illustrator
• Photoshop
• Project Budget Management
• Indesgin
• Visual Merchandising
• Photography
• Graphic Design
• Creative Art Direction
• Adobe Create Suite
• Packaging Design
• Brand Developent
• Project Planning
• Brochures
• Direct Mail
• Vector Illustration
• Window Display
• Trend Analysis
• Creating Moodboards
• Ideation
• Corporate Identity
• Project Management
• Layout
• Art
• Retail
• FMCG
• Merchandising
• Luxury
• Strategy
• Consulting
• Conceptual Thinking
• Research
• Advert Design

Education

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MastersUniversity of Brighton
Sep 2016 - Sep 2018Brighton, United Kingdom
I have a masters qualification in fine art photography. My practice is an investigation of beauty, time and memory where truth and fiction, real and imagined are intertwined to create a new reality. I explore photographic traditions including portraiture, still life, and landscape. More recently, I have been drawing upon my own experiences to explore these themes, investigating her mixed Welsh and Turkish parentage. It is through them and the family’s rich history of storytelling that I investigate my place in the world and the dynamic of western and eastern culture.
BA Graphic DesignCentral Saint Martins (UAL)
Aug 1999 - Jun 2002London, United Kingdom
During my degree at Central Saint Martins I had the opportunity to work on briefs set by companies such as Diesel and illy coffee. My work has been exhibited at the Milan Furniture Fair and the Association of Photographers. While I was at Central Saint Martins I won the Royal Society of Art Student prize for structural packaging which led to a four month internship with Unilever UK.

Awards

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RSAThe Royal Society of Art
RSA student design award for structural packaging