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SARA SBOUL LTD (HANDBAGS & ACCESSORIES) | head of design | Jan 2015-2016 My role as head of design at Sara Sboul ltd included starting up a website with a strong visual presence suitable for my target market. Overseeing the general maintenance of the online store and ensuring that all website orders are administered accordingly. Constantly keeping up to date with news and trends to guarantee that all material is current and relevant. Interviewing and selecting suitable interns for the team. Delegating to the team and overseeing several projects at once. Dealing with all customer requests, working on exciting graphics and imagery for the brands online persona, organising photoshoots and liaising with fashion bloggers and product photographers, researching all important aspects of the industry and benchmarking against other brands. Developing strong relationships with collaborators that enhance the brands image
FREELANCE| beading / embellishment for ASHLEY WILLIAMS LONDON | Jan 2014 – current Working on a freelance basis after graduating, I have worked on 3 London Fashion week shows and 2 seasons of production.
NASIR MAZHAR | accessories design intern | January 2011-january 2012 My time at Nasir Mazhar was spent in the run up to two London Fashion Week shows, which was heavily centered around the manufacturing of samples for the collections. Sewing initial toiles for Nasir to approve. I took a large role in the intricate embellishment and techniques to show pieces. I would later work on full production for stockists focusing on the hand embellishment work. -other internships include GILES DEACON | MEADHAM KIRCHHOFF