About me

Enthusiastic, inventive and creative self-starter, with an analytical mind & strong aesthetics penchant. Graduated in Psychology at the University of Nottingham and completed a Masters in Digital Marketing at KCL with excellent results. Strong linguistic background and passionate about Cultures, Fashion, Design, Fitness, Health and Beauty. Building a career within Marketing, with a keen interest in Brand Management and Digital Communications (Social Media, Content Creation, Advertising).

QuestionsProjectsExperienceTeam

Projects

• Logo - La CocinitaCreated a logo for an Italian restaurant in Spain
• 2

  MM Foodie - Welcome Spring - A guide to food sharing, hosting and community.Small booklet (A5) designed for Mercato Metropolitano to invite their audience to eat seasonally. A full Spring menu made of 6 recipes was provided, including tips on how to host a special lunch in good company.

Work history

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Marketing & Social Media ManagerEmilia's Crafted Pasta London
Jul 2020London, United KingdomFull Time
Social Media & Influencer Marketing -Manage the company’s social media accounts -Develop and execute Social Media and Marketing strategies -Build an online community around the Emilia’s brand and maintain relationships -Manage relationships with brand ambassadors/influencers and maintain a diligent database -Launch of a new platform TikTok - In 10 months we reached 70k likes, 3.3k followers, 5 viral videos Content Creation & Graphic Design -Carry out regular photoshoots and organise collaborations with other content creators -Use Adobe Suite to develop compelling graphic material for both online and offline purposes (e.g. Flyers; newsletter; posters; branded labels; illustrations and icons; menus; SM content) General Marketing & Branding -Manage local area marketing for each restaurant, which includes building relationships with local businesses, gathering key contact details, as well as engaging with the local community creatively -Send out monthly newsletter to increase sales, community engagement and brand awareness -Create external partnerships and collaborations (e.g. Co-branded extra virgin olive oil) -Help draft press releases and input in the PR of the company -Organise and manage all company marketing and PR events (e.g. World Pasta Day) -Create reports with analysis of existing marketing strategies, as well as making and implementing suggestions for improving effectiveness
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Digital Content and Communications Assistant/CoordinatorMercato Metropolitano
Sep 2019 - Jul 2020London, United KingdomFull Time
Social Media • Full oversight of social media channels and content calendar. Received a blue tick on IG. • Built campaigns and strategies to increase brand awareness (e.g. DreaMM campaign) • Tracked metrics through weekly/monthly analytics for the Senior Leadership Team • Liaised with stakeholders to assist with content creation and promotional campaigns • Responsible for external monthly newsletters and informative internal monthly newsletters Content Creation & Graphic Design • Used Adobe Suite to develop compelling content for newsletters and to create graphic material (e.g. recipe cards; flyers; online job posts; posters; seasonal printed booklets, newsletter content) • Documented and participated in a range of events to ensure coverage (photography) • Full digitalisation of usual activities and practices through photography and video editing (pandemic contingency strategy) Brand & Visual • Built internal visual guidelines to be used across all internal communications • Ensured respect of MM’s Brand and Visual Guidelines across all external communications Events • Helped with the management of workshops/events • Helped with the scouting of new collaborations for workshops/events • Coordinated the yearly Marketing & Events Calendar In addition to the duties regarding my position as Digital Content & Communications Assistant, the Coordinator role brings the responsibility of setting the tone of voice and visual guidelines of Mercato Metropolitano’s Social Media strategy to be approved directly by the Head of Communications.

Skills

• Adobe Creative Suite
• Social Media
• Abobe Illustrator
• Adobe Indesign
• Adobe Photoshop
• Spss
• Foreign Languages
• Social Media Marketing
• Communications
• Creative Content
• Data Analysis

Education

Adobe Suite CourseLondon College of Fashion, UAL
Feb 2019 - Feb 2019London, United Kingdom
Took part in a course at UAL, where they taught me the basics of Illustrator, InDesign, Photoshop and Xd.
MSc Digital MarketingKing's College London
Sep 2018 - Sep 2019London, United Kingdom
Dissertation: "Investigation of the Role of Culture in Online Behaviours leading to Social Media Advertising Effectiveness: Empirical Cross-Cultural Comparison Between Italy and the UK." Modules included: Digital Marketing Communications (63) Social Media and Marketing (64) Research in Marketing (70) Brand Management (64) Neuromarketing (82) Marketing Analytics (65)(used SAP, Excel, SPSS)

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