Work history
Junior Brand Manager
LOCATION: Milan (Italy)
• Monitoring sales performance and related licensee’s reports to evaluate business trends;
• Competitive analysis and data monitoring to identify emerging trends and business opportunities for the growth of the brand portfolio: collections’ analysis; pricing and positioning, competitors’ advertising campaigns;
• Development and coordination of Eyewear ADV campaigns: creation of the campaign’s brief; coordination with creative agency, production team and photographer/director, and post-production;
• Support in the definition of the media plan and creative rotation, as well as definition and monitoring of digital and social campaigns;
• Development and implementation of trade-marketing activities and materials for the different channels (wholesale, dept. store, travel retail and boutique);
• Definition of the worldwide PR strategy for the launch of the new eyewear collections; organization of events to support the category; management and coordination of the product placement activities with VIP and Editors.
Marketing Intern
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L'OREAL PARIS - SKINCARE TEAM
LOCATION: Milan (Italy)
• Monitoring sell-in data, sell-out data and media elasticity for market analysis;
• Identification of need and gaps of skincare consumers, working on ad hoc qualitative and quantitative analysis with the Market Research Department for the optimization of a new skincare product range’s launch;
• Creation and implementation of promotional materials and activities for the different distribution channels;
• Definition ad implementation of the digital strategy for L’Oréal Paris Skincare segment.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Brand Management
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
Education
International Management
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CEMS is a global alliance of leading business schools, multinational companies and NGOs that together offer the CEMS Master’s in International Management (MIM). The CEMS MIM is a pre-experience postgraduate degree open to high-calibre, internationally minded, multilingual students enrolled in a Master's in Management program at one of the CEMS member schools.
Home School: Bocconi University - Milan, Italy
Host School: UCD Michael Smurfit Business School - Dublin, Ireland
Master of Science in International Management
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2-year MSc taught in English
Thesis: “Establishing conversations through beauty & lifestyle blogs: determinants of consumer engagement in electronic Word-of-Mouth”
Final grade: 106/110
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