LOCATION: Milan (Italy) • Monitoring sales performance and related licensee’s reports to evaluate business trends; • Competitive analysis and data monitoring to identify emerging trends and business opportunities for the growth of the brand portfolio: collections’ analysis; pricing and positioning, competitors’ advertising campaigns; • Development and coordination of Eyewear ADV campaigns: creation of the campaign’s brief; coordination with creative agency, production team and photographer/director, and post-production; • Support in the definition of the media plan and creative rotation, as well as definition and monitoring of digital and social campaigns; • Development and implementation of trade-marketing activities and materials for the different channels (wholesale, dept. store, travel retail and boutique); • Definition of the worldwide PR strategy for the launch of the new eyewear collections; organization of events to support the category; management and coordination of the product placement activities with VIP and Editors.
L'OREAL PARIS - SKINCARE TEAM LOCATION: Milan (Italy) • Monitoring sell-in data, sell-out data and media elasticity for market analysis; • Identification of need and gaps of skincare consumers, working on ad hoc qualitative and quantitative analysis with the Market Research Department for the optimization of a new skincare product range’s launch; • Creation and implementation of promotional materials and activities for the different distribution channels; • Definition ad implementation of the digital strategy for L’Oréal Paris Skincare segment.
LOCATION: London (UK) • Development and production of seasonal catalogues to promote the brand’s collections; • Fully responsible for the Liberty London Design Week in-store event; • Collaboration with the PR Team for planning and execution of corporate events: “Jewelers en Residence” and “KENZO Party” for London Fashion Week; • Monitoring sales performance, redemption of in-store promotions and activities as well as the Marketing Department’s budget.
CEMS is a global alliance of leading business schools, multinational companies and NGOs that together offer the CEMS Master’s in International Management (MIM). The CEMS MIM is a pre-experience postgraduate degree open to high-calibre, internationally minded, multilingual students enrolled in a Master's in Management program at one of the CEMS member schools. Home School: Bocconi University - Milan, Italy Host School: UCD Michael Smurfit Business School - Dublin, Ireland
2-year MSc taught in English Thesis: “Establishing conversations through beauty & lifestyle blogs: determinants of consumer engagement in electronic Word-of-Mouth” Final grade: 106/110
3-years Bachelor in Economics and Management focused on the Arts, Culture and Communication sector.