My name is Sara Westermann and I’m currently in Porto (Portugal) workings as a freelance graphic designer with several clients, focusing on concept creation, creative direction, branding and editorial work.
Previously I worked as a senior graphic designer at adidas in Germany. In 2018 I worked at the adidas Brooklyn Creator Farm (Design Lab) in New York, focusing on basketball creative direction. During my time at adidas I had the chance to collaborate with Maison Kitsuné, Golgotha, Hassan Rahim and Us by Night Festival.
In the past I worked for fashion and cultural institutions, with clients such as Adobe, Universal Music, Tracksmith, Inditex, Zara, Oysho, Wolf & Rita, Experimenta Design Biennale, Fête du Graphisme, Cocolia Studio, Folch Studio, Tatabi, Keweke, among others.
Formerly working at Casa da Música, in Portugal, one of the most prestigious concert halls in Europe, where I stayed for close to 8 years as an in-house designer, having the chance to work with Stefan Sagmeister in Casa da Música’s brand identity and creative direction. I was able to explore the concepts of a dynamic brand and work across multiple platforms, acquiring a vast experience in both print and digital media.
Previously I also worked in Experimenta Design Biennale in Lisbon and was a lecturer at Modatex Fashion & Textile School (Citex) in Porto, teaching graphic design and branding applied to fashion and textile.
Projects
- Passion/Vessel BookLimited edition book made with the beautiful imagery of Pedro Maia for Vessel EP “Passion” release. This book centres around articulating the narrative of Vessel’s EP “Passion” utilising film stills from Maia’s companion film for Movement III (if the telephone rings I’ll be saved). Book Concept & Design: Westermann Studio 16mm Scans: Pedro Maia Music: Vessel / Sebastian Gainsborough Label: Paplu Catalogue Number: Paplu002B Booklet Specifications: Signed & Numbered Edition of 50 Printed by New
- Sira Puga Brand IdentityDesign Direction and E-Commerce for Sira Puga, a Portuguese luxury brand established in 2020, crafting lifestyle accessories made in Italy. Design Direction: Westermann Studio Photography: Rita Lino Model: Tessa May Styling: Marie Wez Hair: Attila Kenyeres Set Design: Frederik Fialin Assistant: Saron Zekarias Flowers: Linné Flower Studio Typeface: Roslindale by David Jonathan Ross Stationery Production: Saúde Sá using Colorplan Packaging Production: Aéme using Colorplan
- Casa da Música Piano PostersDesign and art direction for the Casa da Música's Piano posters series. Posters made through shapes and cuts of black photocopies of grainy texture. Some shapes remind a hand playing or a silhouette of a piano player, while others a piano keyboard and its shapes. They intend to communicate rythm, vibration and the diversity of repertoire.
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Work history
Graphic DesignerAdidas Group
- GermanyFull Time
Graphic DesignZARA
- SpainFull Time
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Skills
- Graphic Design
- Brand Communication
- Brand Identity
- Art Direction
- Editorial Design
- Fashion Graphics
- Print Design
- Textile Design
- Creative Direction