Projects
- Ellis BrighamSingle minded proposition: The outdoor shop where the staff really know their stuff. To target this campaign we decided to thoroughly look into outdoor terminology and identify mistakes that the target audience may mistake or be intrigued about encouraging them to step into Ellis Brigham for further insight.
- Pilkington ActivSingle minded proposition: Pilkington Activ - the world's first self-cleaning glass. At first our initial ideas involved using humour to explore the consequences of really clean glass. As windows are usually an investment purchase and should not be taken lightly, we decided to explore the consumer benefit of self-cleaning glass with the insight that windows should be invisible in function and maintenance.
- Save the Children RosesSingle minded proposition: Inspire and motivate fathers to read to their children for as little as 10 minutes per day. The Art Direction used through our initial campaign is based on a variety of different school worksheets and colouring pages except this time with spelling errors. This is something we hoped any father could relate to, using a variety of rude words as innocent children’s spelling mistakes; with the aim to bring humour to the reader yet at the same time bringing the message home that just 10 minutes of reading could improve their own child’s literacy. Placing our advertisements in various tabloid newspapers, on a number of bus-stop ad shells with the assumption that a lower income may involve the use of more public transport and also using social media to target the audience with a variety of 10 minute reads and popup articles. The idea for our final campaign was to catch our audience when they were already reading or in a situation where it could be an advantage. The initial thought was ‘you’re already reading, so why not involve your child’; referring to the fact that while it would be beneficial to read books, any reading is equally as good for that child’s development, We crafted a series of print ads with headlines to draw readers in to snippets of books/poems/articles that may take a child up to 10 minutes to read, with the idea that if the reader engages with their child in that time they may be more likely to repeat the experience again. Along with the print advertisements we have also crafted stickers to be placed on products, whether it be shampoo bottles, or road signs or even the television guide that a parent and a child could fit in a few extra minutes of reading a day.
- Change perception of queuing YCNSingle minded proposition: Everyone hates queuing, train delays and rush-hour traffic – but is it all a state of mind? Change perception and let the bad times rock and the good times roll. What better way to change perceptions of queuing than to eliminate them all together.
- Lonely PlanetSingle minded proposition: Where ever you go on vacation Lonely Planet is there with you. We’re passionate about travel and encourage people to make their impact as positive as possible. Explore Every Day! While working out the consumer profile of someone that would purchase a travel guide we established that our audience wanted more than the ordinary, to go father than the obvious. Experimenting with the ideas that a passionate tourist would aim to not look like a tourist at all.
- Think Road SafetyThink! Road SafetySingle minded proposition: Respect other road users. For Think! we wanted to create a simpler way for road users to be reminded of obvious rules that may not be fresh in their mind. We also decided that road users may be more inclined to communications telling them how to drive if they could see a personal benefit, working on the assumption that no driver would appreciate scratches in their paint work.
Work history
Horologist
Skills
- Advertising
- Art Direction
- Editing
- Digital
- Camera Operation
- Design
- Visual Communication
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- Final Cut Pro
- Photoshop
- Concept and Ideation
- Copywriting
Education
Advertising
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