I’ve been working in graphic design in London for over 15 years, directing projects in print, digital, typography, illustration, social and UX.
Thanks to a probably unhealthy level of fascination with design psychology, my speciality is in engagement, and I’m known for creative ideas that turn the mundane into the extraordinary.
I’m also qualified in education training and have lectured in a b2b environment and at local industry events.
I'm currently specialising in freelance branding.
Work history
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Creative DirectorNova Charity
London, United KingdomFreelance
Targeting the causes of inequality. Ladbroke Grove based charity Nova helps people from diverse backgrounds move forward with their skills, confidence and employability
• Major re-brand to roll out April 2021.
• Working on repositioning Nova to be seen as influential with grass routes support but also their ability to produce insight and research into far reaching social issues, appealing to major sponsors, events and wider social campaigns including Grenfell and BLM.
• Working on a series of campaigns at street level to major art led installation pieces working with language and trauma.
• Producing street level sticker and poster campaigns. Also using local Ladbroke Grove artists to create light installations to beam on local buildings.
• Responsible for all campaign concepts, video, social, digital, art installations.
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Senior Art DirectorInk Global
London, United KingdomFull Time
Ink, the world’s leading travel media company. Creates award-winning travel content and sell bespoke advertising solutions.
Ink works with more than 30 travel brands and airlines worldwide – including American Airlines, Amtrak, United Airlines, easyJet, Virgin Atlantic, Singapore Airlines, Qatar Airways, Etihad Airlines and many more – producing engaging multi-channel content. Our stories, whether in magazines, on inflight entertainment portals, websites or social, inspire consumers to travel, create brand loyalty and ultimately drive conversions.
• Work across campaigns across a series of global Airlines including WIZZ, Eurowings and Norwegian airlines
• Responsible for all rebrands of marketing collateral including print and digital
• Art direct 3 publications for WIZZ, Eurowings and Norwegian airlines.
• Work directly with the client to take their marketing message and build it into a engaging, user friendly product available across all platforms
• Responsible for managing individuals and teams across the creative floor to ensure brand standards and styles are met
• Directly responsible for all creative concepts, commissioning, budgeting and oversee all levels of execution
• Act as a cultural guide to airline brands. Recently re-branding WIZZs print collateral to suit and influence their current youth focused campaign. Helping evolve their understanding of western millennial and Gen z audiences culturally and stylistically
• Detailed understanding of cultural trends across the globe
• Constantly required to be fountain of ideas and creative thinking who can think and implement quickly, laterally, independently or collaboratively
• Require knowledge across the design industry including still life set design and direction, commissioning models, hair and make up, dancers, artists and model makers, directing shoots, video story boarding, branding, typography, illustration
• Work with various budgets, tight deadlines and heavy workloads successfully
• Present new concepts ideas for current clients as well as pitching for new clients.
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Skills
- Art Direction
- Photoshop
- Graphic Design
- Editorial Design
- Indesign
- Web Design
- Illustrator
- Creative Direction
- Typography
- Picture Editing
- UX
- UI Design
- Creative UI
- Marketing
- Concept Creation
- Animation Design
- Branding Design
Education
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Bachelor of Arts (BA) Liverpool John Moores University
Liverpool, United Kingdom
Awards
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Designer of the year 2018The communicator awards
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Art Director of the yearBSME Talent Awards
Highly commended+ Show more