I'm the founding designer and owner of independent clothing brand Cub & Pudding. I launched the brand in 2019 whilst working full-time as PA to CEO of a City bank - with zero fashion, design or retail experience!
It's been a life-changing experience for me - I quit my corporate role at the end of 2019 and have worked tirelessly since to grow my small business and evolve my collections into the firm bestsellers they are today.
I've previously worked as a features writer at SHE and Zest magazine, as well as freelance for locally published magazines and my many years working as PA to senior management comes in super-handy for being at the helm of my own business.