I’m Sarah, a London based creative specialising in graphic design, branding and art direction
With a background in fashion, I possess an experimental approach to aesthetic and unwavering work ethic; obtaining transferrable skills throughout numerous elements of the industry - both creative and commercial. Currently working on a freelance basis, my portfolio of multidisciplinary work is ever-expanding and boasts international clients from varying industries and seniority.
Most recently, I have been primarily collaborating with female small business owners on making their brands beautiful and, subsequently, their lives easier - although I am open to discussing my services with anyone who feels they’d benefit from them.
Projects
- THE INFLUENTIAL ME Logo Design & BrandingWith existing branding and logo ideas she wanted to be elevated; founder of start-up 'The Influential Me' got in touch with a relatively open brief. Below are examples of branding elements and progress, as a result of colour theory analysis, conceptual development and collaborative design.
- FASCIA MODELS SS20 ShowpackSeasonal showpack design, printed and distributed by myself, in conjunction with London Fashion week schedule. I actually also collaborated with the photographer to produce this imagery from concept to creation for these cards, to be in keeping with the entire design aesthetic. This example was for the Men's SS20 shows, and produced in both digital PDF and print versions for Fascia Models. For promotional purpose; they are sent to clients to showcase models available for shows that season, as we
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Work history
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Freelance CreativeSelf Employed
London, United KingdomFreelance
- Graphic design, including branding. Producing industry ready brand collateral, logos etc from client provided concepts
- Casting assistant, for high end fashion clients
- Social media management for various clients/brands
- Art direction, including concept generation and creative production, for fashion editorial or commercial projects
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Model BookerFascia Models
- London, United KingdomFull Time
- Oversee all agency visuals, including production of all graphic elements/art work (both digital and print), strategically defining brand identity, content creation from concept to creation etc.
- Managing all agency social media channels
- Scouting and model development
- Support all international divisions, with London acting as HQ
- Sales orientated, including establishing and nurturing new business
- Negotiation of rates, with understanding of complex usages
- Utilising marketing tools, and monitoring outreach both independently, and via Mediaslide booking system
- Liaising with established, international agencies and clients
- Working knowledge of visas, agency accounting and filing systems
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Skills
- Print Design
- Creative Design
- Styling
- Art Direction
- Graphic Design
- Social Media Management
- Creative Assistance
- Adobe Create Suite
- Production
- Fashion Communication
Education
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Bachelor of Arts (BA) Middlesex University
- London, United Kingdom
Course: Fashion Communication & Styling
Specialism: Art Direction
Grade: 2:1
FMP: Editor, Producer and Art Director of 'Boilerplate' Magazine, exhibited at DOOMED Gallery & Truman Brewery
Dissertation: 'An Analysis of How Gender Norms are Approached Within Forms of Contemporary Visual Representation'
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BTEC Level 3 Extended Diploma in Art and Design, Fashion and ClothingStafford College: School of Arts
- Stafford, United Kingdom
Graduated with D*D*D*
(Triple distinction star)