Having spent six years working in marketing and communications roles that focus on engaging audiences and actively championing their needs, I feel that a position in digital product development is a natural career progression for me. One of my greatest strengths is my desire to help people develop solutions to the challenges they are facing. I enjoy listening to people, and having in depth discussions with them to determine not only the solution, but also the full nature of the problem they are looking to resolve. I’m naturally curious and I want to find out all I can about projects that I am working on, which has led me to develop advanced research and analysis skills, as well as the ability to consider my work objectively. I have experience in a range of organisations including museums, higher education establishments and commercial enterprises. This has given me a wide range of skills, and taught me about both B2B and B2C business.
Marketing and Sales OfficerScience Museum
London, United KingdomFull Time
This role is focused on audience engagement and stakeholder management, researching audience needs, user testing and competitor analysis to continually improve visitor experience. Achievements: • Using qualitative and quantitative visitor research to develop the Science Museum's children's birthday parties offer, and conducting user testing and evaluation to continually adapt and improve upon the offer, contributing to an income of over £30k in 2017. • Introducing the Science Museum Ambassador scheme, which established a group of engaged visitors that could be called upon for product testing, feedback and research. Take up on this scheme was almost ten times higher than forecast, with nearly 500 people signing up in the first week, and has proven valuable for a number of campaigns. • Increasing traffic from Google AdWords campaigns to the Science Museum website by 83% year on year. • Using a range of methods including Google Analytics, CRM ticketing reports and visitor feedback to evaluate the success of campaigns, and provide data for future projects. Responsibilities: • Acting as audience and brand champion for the Museum’s Enterprises teams • Working with the Digital Analyst to improve our Google Analytics, and ensure they are as effective as possible as a tool for monitoring and evaluating activity. • Creating dynamic, inspiring multimedia marketing campaigns for a wide range of offers throughout the museum.
Communications and Events OfficerLondon School of Economics
- London, United KingdomFull Time
Achievements: • Developing relationships with students and alumni to gather feedback on their experiences at the university. This was done largely through online surveys and email correspondence. • Using data gathered from my research, and that conducted by other teams within the university, to create and implement a cross channel marketing campaign to encourage potential students to apply, and offer holders to take up their place on our programmes, which led to notable increases in applications • Introduced webinars to the departments digital portfolio as a way to give prospective students a taster of what to expect. Responsibilities: • Conducting and evaluating student research to improve upon marketing campaigns aimed at increasing student numbers • Writing and implementing marketing and communication strategies to meet the department’s goals • Managing student volunteers who created content for the blog and assisted at events
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- Marketing Communications
- Digital Campaigns
- Digital Strategy
- Communications Strategy
- Customer Engagement
- Content Creation
- Copywriting Skills