Sarah Craig
Available

Sarah Craig

Senior Social Media Account ExecutiveLondon, United Kingdom
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Pip Jamieson
Daniel Lewins
Sasha Lord
Sarah Craig
Available

Sarah Craig

Senior Social Media Account ExecutiveLondon, United Kingdom
About me
Senior Social Media Account Executive with extensive experience in social media, influencer marketing, content creation, and a background in internal communications and project management.
Work history
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    Social Media Account ExecutiveGrayling Public Relations
    London, United KingdomFull Time
    • Client: Huawei (Consumer Business Group) Responsible for social media management across global Huawei CBG channels: Instagram, Facebook, Twitter, LinkedIn, YouTube. • Content Management: Creating content calendars for all channels. Briefing and working with the design team, writing all copy, publishing all content through sprout, developing new content ideas, researching competitor brands & tech news. • Influencer Management: Manging our influencer marketing strategy and all collaborations from identification through to campaign delivery, reporting and payment. Working with influencers with a variety of specialisms such tech, lifestyle, pet, travel, entertainment with both micro and macro followings. • Community Management: Managing all channel’s community engagement including positive, negative & support interactions, developing crisis communications strategy, community briefs, superfan identification & engagement. Developing and managing UGC strategy. • Reporting & Analytics: Managing monthly analysis and reports on content, campaigns, community and weekly analytics. Using Sprout, Net base and other social listening tools to help identify key learnings and inform strategy. • Strategy & Campaigns: Assisting with all campaign conception from brief through to delivery, including Christmas, Halloween & Valentine’s day campaigns & the development of quarterly and 2020-year long strategies.
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    Senior Social Media Account ExecutiveGrayling Public Relations
    London, United KingdomFull Time
    Promoted to SAE within a year
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Skills
  • Social Media
  • Influencer Marketing
  • Content
  • Community Management
  • Reporting Analytics
  • Campagin Management
  • Brief Interpretation
  • Video
  • Facebook
  • Instagram
  • Youtube
  • Twitter
  • Linkedin
  • Internal Communications
  • Project Management
  • Brand Building
  • Copywriting
  • Production Management
  • Content Creation
  • Creative Publishing
  • SEO
  • Brand Partnerships
Education
    University of Reading logo
    University of Reading logo
    BA Philosophy and English LiteratureUniversity of Reading
    Reading, United Kingdom