Sarah Croft

Design & Communications at Minimalux

Mid Level
London, United Kingdom
Locked Pro Plan feature
Photographer - Product Designer - Graphic Designer
145 Connections


Projects credited in

About me

Hello! I am a visual designer and creative excited about new opportunities in London. After graduating with an honours degree in Industrial Design from Victoria University in New Zealand, I have made London my home and gained experience in a range of creative studios, from industrial design agencies to design brands. My range of knowledge and skills expands from the visual and graphic, to 3D product and industrial design, to spacial design and styling. I am passionate about all aspects of the creative process and think blurring the lines between disciplines can produce fresh perspectives and results. For the past two years I have been managing content creation for the London based lifestyle brand Minimalux. In this role I was responsible for creating digital campaigns - from the photography, film, art direction, post production, editing, and marketing. I developed the content appropriately for Minimalux’s online store, newsletter mail-outs, printed advertising, and social media. I am proficient using the Adobe Suite, as well as experienced in 3D modelling programmes such as Rhino and Solidworks. For the past two years I have been curating and writing for a design and styling blog which focuses on minimal and functional product design, architecture, and interiors. I have learnt the importance of editing, and self critique. Having this personal outlet helps keep my mind fresh with new ideas, and up to date with the latest innovations and design trends from around the world. I thrive in a collaborative environment, surrounding myself with diverse projects and people, am naturally curious, a fast learner, hard-working and positive. Please take a look at my work, and let me know what you think. I am currently residing in London, and can potentially start at any time. Thanks for your time! Sarah

Locked Pro Plan feature


  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Curation
  • Digital Design
  • Photography
  • Retouching
  • Branding Design

Companies I’ve worked with

  • S

    Studio B

    • B


      • M


        • V

          VIVO Hair and Beauty

          Work history




          Oct 2016
          • London, United Kingdom
          • Full Time
          • Management of communications and all creative content for this luxury design brand. Experience included art directing, market research and strategy for new campaigns. I then managed the execution of these campaigns from the styling, shooting, retouching, and designing of printed and digital content. Management and design of an e-commerce store. Management of press related material, and communications with key press, PR and influences in the industry. Curation of all social media copy and visuals.




          Feb 2016 - Sep 2016
          • London, United Kingdom
          • Full Time
          • Ideation, reasearching, brainstorming, and model making aiding in the development of indsutrial design projects. Managment of social media platforms including Instagram and Pinterest. Managment of manufacturing stages for major projects including establishment and building of relationships with vendors in China.


          Design Intern

          Studio B

          Sep 2015 - Feb 2016
          • Bristol, United Kingdom
          • Full Time
          • Graphic design, artworking, illustration and signpainting. Managed small projects in industrial design including shelving, signage and beer tap design. Marketing assistant for papersmiths fine paper goods store including photography, styling, and writing for the papersmiths blog and social media.


          Interior Designer at Citta Design


          Sep 2013 - May 2015
          • Wellington, New Zealand
          • Full Time
          • Visual Merchandiser and Interior Designer for Design House Citta Design.


          Graphic Designer

          VIVO Hair and Beauty

          Aug 2011 - May 2013
          • Wellington, New Zealand
          • Full Time
          • In House graphic design and marketing for a busy urban hair design & day spa.



          Aug 2007 - Aug 2011
          • Wellington, New Zealand
          • Honors Degree in Industrial Design



          New Zealand Young Designer of the Year Award

          MediaWorks New Zealand