Sarah Croft

Sarah Croft

Freelance CreativeLondon, United Kingdom
+ Info


Pip Jamieson
Matt Willey
Maxim Young
Sarah Croft

Sarah Croft

Freelance CreativeLondon, United Kingdom
About me
Hello! I am a visual designer and creative excited about new opportunities in London. After graduating with an honours degree in Industrial Design from Victoria University in New Zealand, I have made London my home and gained experience in a range of creative studios, from industrial design agencies to design brands. My range of knowledge and skills expands from the visual and graphic, to 3D product and industrial design, to spacial design and styling. I am passionate about all aspects of the creative process and think blurring the lines between disciplines can produce fresh perspectives and results. For the past two years I have been managing content creation for the London based lifestyle brand Minimalux. In this role I was responsible for creating digital campaigns - from the photography, film, art direction, post production, editing, and marketing. I developed the content appropriately for Minimalux’s online store, newsletter mail-outs, printed advertising, and social media. I am proficient using the Adobe Suite, as well as experienced in 3D modelling programmes such as Rhino and Solidworks. For the past two years I have been curating and writing for a design and styling blog which focuses on minimal and functional product design, architecture, and interiors. I have learnt the importance of editing, and self critique. Having this personal outlet helps keep my mind fresh with new ideas, and up to date with the latest innovations and design trends from around the world. I thrive in a collaborative environment, surrounding myself with diverse projects and people, am naturally curious, a fast learner, hard-working and positive. Please take a look at my work, and let me know what you think. I am currently residing in London, and can potentially start at any time. Thanks for your time! Sarah
  • TIMELESS - Moving Image
    TIMELESS - Moving Image
  • Featured work
    Featured workMy photography and art direction featured online and in printed press. Examples include, Monocle Magazine, L'Official, Maison Objet Paris, and
  • FEW AND FAR - Branding & Illustration
    FEW AND FAR - Branding & Illustration
  • SWELL - Industrial Design
    SWELL - Industrial DesignSwell is a design exploration into the possibility of a non-smart device that allows connection without a digital interface. I have used sketching, model making, CAD modelling, and visualisation skills to produce an end result.
  • REVISED - Art Direction
    REVISED - Art DirectionPhotography, direction and retouching for new dutch furniture brand
  • MINIMALUX - Moving Image
    MINIMALUX - Moving ImageArt direction of short clips, capturing the essence of Minimalux minimalist accessories and homewares. A focus of movement and light were used, finished in Premiere Pro.
+ View all
Work history
    London, United KingdomFull Time
    Management of communications and all creative content for this luxury design brand. Experience included art directing, market research and strategy for new campaigns. I then managed the execution of these campaigns from the styling, shooting, retouching, and designing of printed and digital content. Management and design of an e-commerce store. Management of press related material, and communications with key press, PR and influences in the industry. Curation of all social media copy and visuals.
     - London, United KingdomFull Time
    Ideation, reasearching, brainstorming, and model making aiding in the development of indsutrial design projects. Managment of social media platforms including Instagram and Pinterest. Managment of manufacturing stages for major projects including establishment and building of relationships with vendors in China.
+ Show more
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Curation
  • Digital Design
  • Photography
  • Retouching
  • Branding Design
    Industrial DesignVictoria University of Wellington
     - Wellington, New Zealand
    Honors Degree in Industrial Design
    New Zealand Young Designer of the Year AwardMediaWorks New Zealand