About me
I am an MBA graduate, retail marketing professional with 7 years of experience mainly focused on building effective consumer brands, branding and strategic marketing.
I have extensive experience in well-known global retail brands and knowledge of fashion, accessories luxury goods market. Throughout my career, I have focused on developing and executing 360⁰ marketing strategies. I have worked cross-functionally in flexible environments covering all areas of retail marketing. In some of my previous experiences, I have also filled in the roles for sales (both B2B and B2C) and PR departments in addition to my core marketing roles. Therefore, I have a strong commercial background with sales and result driven focus and I have developed marketing campaigns with a clear focus on maximising the ROI.
In most of my positions, my brands were the newcomers to the market therefore, I was responsible for everything from visual merchandising to sponsorship, from social media to digital marketing campaigns, from brand launches to special events, from one-to-one customer relations to larger CRM campaigns and relations with media in addition to my daily marketing tasks with a commercial focus.
In my current role, I am responsible for a retail brand whose presence is mainly on internet, therefore I have a deep understanding of digital marketing and social media. I have good knowledge on digital channels including microsites, portals, email marketing, online advertising, PPC and SEO. I am taking full ownership for driving all digital activity of the brand and continuously finding creative ways of generating awareness to drive sales performance.
In all my previous roles, I have worked with diverse teams and managed several agencies in a fluent way. I have developed and executed multichannel global marketing campaigns while managing various channels, agencies and teams.
Work history
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Marketing DirectorTuta Kids, Bombula Textile Limited
London, United KingdomFull Time
Key Responsibilities:
• Responsible for all branding, marketing and PR related activities such as; promotions, offline advertisement, media relations, SEO management, CRM and content management.
• Responsible for all digital marketing activities of the brand such as; display, social media, affiliate, conversion rate optimisation, pay per click campaigns as well as updates of the website to create better user experience.
• Managing various agencies such as; PR, creative, content, SEO, warehouse, accountant, manufacturer and direct contact of customer enquiries.
• In charge of sales activities; trade shows, retail shows, pop-ups, sale events and sample sale events.
• In charge of multi-channel management for different partners.
• Managing all accounting, operational, import and export activities and supervises the buying process, stock management and warehousing.
Key Achievements:
• Successfully created the brand identity and created 21% profit in the second year of the company.
• Accomplished the brand launch to the media and established strong PR links
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Marketing ManagerSunglass Hut
- Istanbul, TurkeyFull Time
Key Responsibilities:
• Managed all marketing and PR related activities including; visual merchandising, CRM, digital, social media, promotions, sponsorships, campaigns, advertising, media and consumer events.
• Delivered yearly 360⁰ marketing plan and allocated the budget to each marketing department.
• Implemented all visual merchandising guidelines for 76 Sunglass Hut stores and managed purchasing.
• Trained the store and office personnel in VM and all marketing related topics.
• Initiated marketing activities with the partner Boyner for Sunglass Hut corner stores and handled this channel’s all marketing related activities with a separate marketing plan.
Key Achievements
• Successfully launched the brand to Turkey and initiated its PR activities by hosting Georgia May Jagger for Istanbul Fashion Week.
• Activated the website and all social media accounts of Sunglass Hut.
• Introduced sales and marketing campaigns, barters and 3rd party agreements for the region that increased the sales by 15%.
• Accomplished successful sponsorships and events for the first time like Fashion Week Istanbul.
• Managed the allocated budget that led to 40% decrease in the cost of VM materials.
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Skills
- Digital Marketing
- Retail Marketing
- Marketing Strategy
- Marketing
- Communications
- Social Media Marketing
- Brand Marketing
- Public Relations
- Brand Strategy
- Brand Management
Education
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MBASDA Bocconi
- Italy
Master in Business Administration degree with concentration in marketing.
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MSc European Social PolicyLSE
- London, United Kingdom
Master in Science - European Social Policy
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