Work history
M
M
Digital Content ManagerMercato Metropolitano
London, United KingdomFull Time
Manage the Social Media Team, digital channels and digital content for Mercato Metropolitano's two sustainable community markets in Elephant & Castle and Mayfair.
Management
- Manage 2 colleagues to ensure social media and digital channels run smoothly
Social Media
- Manage social media content calendar
- Plan content and campaigns
- Familiarise followers with MM's key messages through captions and use of hashtags
- Photography and coverage of events, workshops and classes
- Build social media presence of new openings (most recently Mercato Mayfair)
Content Creation
- Graphic Design (Adobe Photoshop, Illustrator, InDesign)
- Copywriting/web copy
- Monthly newsletter (internal and external) via Mailchimp
- Photography (images featured by press including TimeOut London, Secret London, Lonely Planet)
Website
- Updates and uploading of new content using Wordpress
- Setting up new pages and altering navigation
- Uploading blog posts, job vacancies, etc.
Analytics
- Weekly and monthly analytics recording depending on platform
- Use analytics to inform future content
- Competitor analysis to identify successful practice
Strategy
- Created a social media strategy to inform content going forward
- Set up an application process for onsite filming and photography requests
PR
- Regularly liaise with press to provide images, press releases, etc.
- Work with the media to organise interviews and filming
- Monitor coverage and update PR record
M
M
Food PhotographerMindful Chef
London, United KingdomFull Time
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Skills
- Creative Content
- Social Media
- Social Media Management
- Social Media Marketing
- Brand Strategy
- Content
- Copywriting
- Creative Branding
- Marketing Copywriting
Education
C
C
Writing for the Web & Digital MediaCity University of London
- London, United Kingdom
Explored writing for multiple online platforms, including websites and social media.
Best practices for SEO and content creation.
Course covered:
• How to make your writing more effective
• How to find the story in your business communications
• How to attract and keep the attention of your audience
• How to present written content effectively
• How to find the right tone and voice for your organisation