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Projects credited in

• 1

  River Island - Integrated Campaign (SS17)Ambition River Island recognised the fashion landscape was becoming increasingly democratised and tasked ODD with developing a stronger and more differentiating campaign message, which embodied the brand’s values and personality. The ODD Solution Despite long-term shifts in behaviour and attitudes towards identity and self-expression, particularly amongst Gen-Z, the fashion industry at large still advocates certain ideals and behaviours. Fashion is a means by which individuals can reflect their
• 3

  River Island KidsClient: River Island Photographer: Ulla Nyeman Retouching: The Laundry Room

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• Creative Direction