I'm a copywriter, scriptwriter and busy mum of twins.
COPYWRITING:
I've spent a lot of my career working as a conceptual copywriter in the heady world of advertising, writing for global giants, small start-ups and everything in between. Whatever the medium or sector, I can help you get the message across.
Clients say I grasp tones of voice quickly, and have a knack for fresh, playful and cliche-free copy.
SCRIPTWRITING:
Stories have always been my passion. I wrote my first script back in 2001 and revel in dreaming up quirky characters and taking them on far-flung adventures. I have several scriptwriting credits for children's animation under my belt, as well as some live action short films.
Often my copy and script skills merge and I turn my hand to radio ads and corporate films.
Projects credited in
- Samsung The DomesticsWe were briefed to drive awareness of Samsung’s world class and innovative range of home appliances, without using traditional advertising methods. In order to do so we needed to generate cut through. So, we seized the opportunity to disrupt in this usually low interest category, and decided to go in a completely new direction for white goods – comedy. We created a 6 part comedy series called ‘The Domestics’ featuring Katherine Ryan and Joel Dommett. Each episode takes well observed, relatable d2
Work history
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Senior CopywriterLittle Miss Scribbles
Amersham, United KingdomFreelance
Creative Services: Digital, Retail, TV, Radio, Print, Experiential, Brand Strategy, PR.
Brands include: Samsung, Virgin Media, British Gas, Skype, Barclays, NSPCC, Unicef, Cancer Research, Action for Children, Endemol, Diageo, Onken, Smirnoff, Nokia, Samsung, Transport For London, The Body Shop, Hilton, Shell, Aussie Hair, Jaguar, Nissan, Vauxhall, Philips, AVENT, Intel, David Austin Roses.
Agencies include: McCann, Iris, AKQA, Rapp, MRM Meteorite, Momentum, Proximity.
I regularly contribute to Virgin Entrepreneur thought pieces. I also have my own warts-and-all blog and the highs and lows of raising twins.
Senior CopywriterIris
- Amersham, United KingdomFreelance
In my year long stint at Iris, I was the lead writer on the fast-paced Samsung account. The creative spanned: product launches, social media campaigns, a new customer app launch, videos, editorials, retail collateral and sales toolkits.
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Skills
- Ad Copywriting
- Copywriting
- Social Media Marketing
- Digital Marketing
- Brand Storytelling
- Scripting
- Blog Articles
- Brand Tone
- B2B Copywriting
- Feature Writing
Education
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MA ScreenwritingBournemouth University
- Bournemouth, United Kingdom
A part-time course in screenwriting led by experienced industry professionals.