I'm a copywriter, scriptwriter and busy mum of twins. COPYWRITING: I've spent a lot of my career working as a conceptual copywriter in the heady world of advertising, writing for global giants, small start-ups and everything in between. Whatever the medium or sector, I can help you get the message across. Clients say I grasp tones of voice quickly, and have a knack for fresh, playful and cliche-free copy. SCRIPTWRITING: Stories have always been my passion. I wrote my first script back in 2001 and revel in dreaming up quirky characters and taking them on far-flung adventures. I have several scriptwriting credits for children's animation under my belt, as well as some live action short films. Often my copy and script skills merge and I turn my hand to radio ads and corporate films.Locked Pro Plan feature
Creative Services: Digital, Retail, TV, Radio, Print, Experiential, Brand Strategy, PR. Brands include: Samsung, Virgin Media, British Gas, Skype, Barclays, NSPCC, Unicef, Cancer Research, Action for Children, Endemol, Diageo, Onken, Smirnoff, Nokia, Samsung, Transport For London, The Body Shop, Hilton, Shell, Aussie Hair, Jaguar, Nissan, Vauxhall, Philips, AVENT, Intel, David Austin Roses. Agencies include: McCann, Iris, AKQA, Rapp, MRM Meteorite, Momentum, Proximity. I regularly contribute to Virgin Entrepreneur thought pieces. I also have my own warts-and-all blog and the highs and lows of raising twins.
In my year long stint at Iris, I was the lead writer on the fast-paced Samsung account. The creative spanned: product launches, social media campaigns, a new customer app launch, videos, editorials, retail collateral and sales toolkits.
Maternity cover working primarily on the Vauxhall account and using issue and content management systems. I also concepted and wrote for several Philips CRM campaigns during my time there.
Created concepts and copy for a range of communications in the developing African market. This included radio, print, press and digital work for the public and private sector, as well as their financial client Ecobank.
A part-time course in screenwriting led by experienced industry professionals.