About me

Freelance Digital Design & Director available with over 15 years experience in the creative digital industry: Digital Strategy Digital Designer & Marketer Communications Data Visualisation User Behaviour & Conversion

PostsProjectsExperienceTeam

Projects

• 1

  MizunoMizuno launched a pop-up store to celebrate its Mizuno Seiei product range. We created digital, social and mobile applications to enhance the experience of visitors to the Mizuno Performance Centre and to amplify the reach of the pop-up venue by encouraging visitors to tell their friends about the Mizuno Performance Centre.
• InfographicsMy degree was in Graphic Information Design, so Data Visualisation is a big passion of mine and one of the main reasons why I chose digital design. There are lots of rubbish infographics out there, I try not to add to them.
• DanoneWorking alongside both Danone and their industry retail partners, we created a number of strategic campaigns to increase the visibility of baby & toddler nutrition products - being nominated for a number of awards in the process. 47% growth in traffic over 3 months 20% increase in visibility on page 1

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Projects credited in

• PixPax Brand LaunchPixPax is a new, young and brave photography brand and mobile app that allows its users to print 18 photos for free – all users have to pay for is delivery. We worked closely with the PixPax team to develop the brand and marketing materials for the launch and ongoing activities We carried out consumer research of PixPax’s target audience to develop the overall brand strategy. We analysed what resonates with the target audience as well as their brand and lifestyle preferences. We used this proce
• Millennium Hotels and Resorts Website RedesignMillennium Hotels are a global hotel brand with over 120 hotels across 70+ destinations. Brief: Revamp Millennium Hotels website to bring it into line with competitor, high-market hotel sites. Create a simple, elegant, functional Homepage. Redesigned the booking page’s, however for this keep to the initial wireframes but realign the content to be more user friendly. Wireframes | Tone of Voice | UI | UX | Web Design (Agency: Imperial Leisure)

Work history

Creative Director
Mar 2008
A thorough rebrand of Tamar in 2008 led to my promotion as Creative Director, where I currently lead all creative from strategic social campaigns, content-led SEO strategy to digital design projects across all platforms. My 10 years at Tamar has developed an increasingly diverse role for our clients, from large conversion and user-led projects for LloydsTSB, to social strategy and implementation for Halfords, Sk:n Clinics and content-led marketing for Boohoo, Tesco and The Perfume Shop. My digital design experience most recently includes Danone, Boots, Ocado and Mothercare. In addition to my digital and conversion experience, my degree and passion for Graphic Information Design has enabled me to create numerous infographics for Team GB and The Prince's Trust amongst many others.
Senior Digital DesignerImperial Leisure
Mar 2012 - Jun 2012
In 2012 I spent a few months freelancing as a Digital Designer for a creative communications agency. Worked as lead designer on multi-platform projects for Mizuno Seiei and EDF Energy of the Nation app.

Skills

• Marketing PR
• Art Direction
• Multi-platform
• Design
• Interface Design
• Creative Direction
• Online Campaigns
• Interactive Design
• Web Interface Design
• Social Strategy
• Infograhic Design
• Social Media Digital Strategies
• Multi-platform Communications
• Digital Design Direction
• Digital Design Creative