Sarah Hedges

Marketing Manager


About me

Innovative Marketing Manager with over fifteen years’ experience working with the biggest events and brands in sport and music. Experience: marketing strategy, line management, sponsorship activation, re-branding a national icon and the promotion of gargantuan events. Plus, delivering complex digital projects to increase awareness, drive fan engagement and revenue. Part of the team that opened Wembley and launched the UK’s largest corporate hospitality offer, ‘Club Wembley’ targeting high net worth individuals.


  • Brand Management
  • Brand Strategy
  • Marketing Strategy
  • Photography
  • Digital Marketing
  • Social Media
  • Content Marketing
  • Event Marketing
  • Marketing Management
  • Digital Marketing Strategy
  • Sponsor Activation
  • Proactive PR

Work history


Marketing Manager

The FA

Jul 2009 - Dec 2015
  • Develop and delivery of Wembley's Marketing Strategy Lead Brand work for Wembley on behalf of The FA Lead Venue Marketing Communications Support Partner with Sponsorship to deliver joint Partner Programmes Collaborate with Communications and Agencies to deliver PR Plans Direction and leadership for Wembley's Digital Marketing Strategy working with stakeholders Improve the Customer Experience focussed on Digital Line Manage Digital Marketing Co-ordinator


Marketing Manager Club Wembley

Wembley Stadium

Jan 2007 - Jul 2009
  • Implement Marketing Strategy to promote Club Wembley Manage three direct reports and agency relationships Deliver CRM programme for members Maximise additional revenue through the promotion of non-core events Develop the Wembley Tour Marketing Strategy



Advanced Diploma in Social Media

The Shaw Academy

May 2016 - May 2016


    Advanced Digital Marketing

    The Shaw Academy

    Feb 2016 - Mar 2016
    • Advanced Diploma in Digital Marketing