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Work history

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Head of BrandBlowout Ibiza
Sep 2015London, United KingdomFull Time
As Head of Brand for Blowout Ibiza, I am responsible for all branding and marketing communications across London & Ibiza. This includes PR & Marketing activities, visual representation of the brand both online & offline, as well as all brand partnerships and collaborative campaigns. Reporting directly in to the company director, key areas of responsibility include: - Growing the brand through social media, marketing & PR activities in aim of driving sales & ROI - Obtaining sponsors and managing brand partnerships - Reporting on business growth, P&L, sales - Creative direction of the brand both online & offline
PR CoordinatorBenefit Cosmetics
May 2014 - Aug 2015London, United KingdomFull Time
Prior to my role as Press Assistant I worked 1 year in Design & Visual Merchandising for Benefit Cosmetics. My responsibilities as Press Assistant for Benefit Cosmetics were to; - Feed into PR plans and work with PR Manager to develop strategies and plans for new product launches, seasonal launches and creative campaigns - Manage the sample process- including product sample sent outs and appropriate sample selection - Organise weekly press meetings as well as desk-side appointments - Work alongside PR Manager on organising Press days and launch events for journalists and influencers - Work with the PR Manager to maximise coverage through strategic planning and creative mailers - Manage the Benefit UK PR Team Twitter account - Continuously Ensure first class media relations with all of our top tier target publications

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Skills

• PR Campaigns
• PR Strategy
• Marketing
• Social Media Management
• Communications
• Brand Partnerships
• Creative Direction
• Copwriting
• Event Management
• Budget Management