Are you a marketer, agency or small business owner in B2B Tech & SaaS?
Get more leads, more sales and more revenue with copy that converts.
It is time to stop:
- Spending money with poor or no returns
- Working with “wordsmiths” who don’t follow a data-driven process
- Wondering if anyone can get the technical messaging right for your audience
With copy that:
✓ Moves people to “yes” using data
✓ Uses interviews, surveys, analytics, UX and A/B testing
✓ Is measured on leads, referrals, paid conversions, revenue and retention
I help B2B Tech & SaaS companies to generate revenue from copywriting.
I can work with you to:
- Build your customer's voice into copy using research and analysis
- Identify broken messages across your conversion funnel
- Research, write and test new copy for your website and landing pages
- Increase opens and clicks for your emails and sales sequences to nurture leads
- Train your in-house team to master the art and science of copy that converts
- Develop your content strategy, operations and processes
A typical engagement with me starts at $3,000.
WHO I AM
I have 12+ years' experience in creating content that drives growth so that technology organisations can continue to push the boundaries of what is possible.
RESULTS
- 3x leads
- 4x leads
- 3x conversions
WHAT I GET UP TO
I have guest blogged for Turtl, NAASE and Agency Nation.
Hit "Follow", take a look at my featured articles, or get in touch at:
Sarah@sarahlparker.com
www.sarahlparker.com
Twitter: @SarahLParkerUK
Work history
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Head of Strategic ContentMastek Ltd
Reading, United KingdomFull Time
• Negotiating, designing and enabling a new in-house led marketing content function
• Driving a clear, innovative and unique vision for the brand
• Creating and developing a responsive content strategy
• Defining messaging for go-to-market offerings and brand differentiation
• Actively seeking to create, design and pitch new content strategies
• Directing, driving and producing blogs, whitepapers, infographics and webinars
• Leading the creation of a strong visual identity for all brand assets
• Working with alliances and partners to create joint campaign content
• Designing, building and maintaining the organisation’s content processes and collateral
• Performing market research and analysis to position the brand
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Bid WriterMastek Ltd
- Reading, United KingdomFull Time
• Worked with Marketing to develop a content strategy to support the business’ GTM offerings
• Performed market research and competitor analysis
• Designed and produced wireframes for a new GTM aligned corporate website
• Created an impactful recruitment campaign slogan and visuals
• Developed assets in the new brand design for sales enablement
• Coached, trained and mentored an offshore Pre-Sales team of 10+
• Significantly improved shortlisting rates and bid scores
• Implemented and led best practice, solution creation, peer review and SME workshops
• Created content for new value propositions
• Interviewed Technical Authors for delivery team roles
• Built the Pre-Sales knowledge library, created a style guide, proofread, and ensured quality
• Managed multiple tasks whilst contributing to overall business strategy
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Skills
- Copywriting
- Editorial Copy
- Email Copywriting
- Website Copywriting
- Content Strategy
- Brand Alignment
- Thought Leadership
- Brand Building
- Design
Education
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Diploma in Professional MarketingOxford College of Marketing
Oxford, United Kingdom
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Master's degree in English Language and LiteratureUniversity of York
- York, United Kingdom
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Awards
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Outstanding Sales ContributionMastek Ltd
Award for an outstanding contribution to the success of the business.U
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E Mordan Undergraduate ScholarshipUniversity of Oxford
+ Show more